Chapter 15 The Informative Speech Communication Embracing Difference Fourth Edition Dunn and Goodnight Chapter 15 The Informative Speech This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. PowerPoint edited by Kristin Harkin Jurczak, Purdue University Calumet Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

The Informative Speech Purpose is to educate an audience Must engage the audience Information must be relevant to the audience Clear understanding is essential Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Informative Speech Topics... Recreation Activities such as sports, exercise, hobbies, and creative arts “How-to” approach Broad appeal to audience Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Informative Speech Topics... Concepts Ideas, theories, or thoughts used to explain abstract subjects, such as democracy, supply-side economics, or bigotry Explain in more concrete language Use real-life examples Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Informative Speech Topics... Places Historical sites, cities, geologic landforms, and buildings Share your own experiences Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Informative Speech Topics... Objects Anything .. Musical instruments, cameras, antique cars Explain its use, appeal to a segment of the population, or impact on society Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Informative Speech Topics... People An individual or group Political leaders, steelworkers, or professional boxers Highlight unique qualities, contributions, or importance Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Informative Speech Topics... Events Recent or historical Might want to discuss in chronological order or time order to help audience follow along Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Organizing the Informative Speech Introduction Trigger a need in the audience Conclusion Summarize ideas Explain what you hope they remember Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Methods of Presenting… Narration Story or account of an event Can be used to introduce topic or clarify a point Use vivid language, be easy to follow, and avoid being too lengthy Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Methods of Presenting… Description An image that is created verbally “Paint the picture” Concrete terms Abstract terms Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Methods of Presenting… Definition Define terms that may be unfamiliar to the audience Use language that is easy to understand Synonyms Antonyms Comparisons Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Methods of Presenting… Demonstration Explaining a point or idea step by step Such as baking a cake, assembling a skateboard, or ways to grip a baseball Demonstrate the activity for the audience Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.