Monday, November 16, 2015 Objective: Agenda: Notebook: Daily Quote: English 9 Notebook: None Today! Daily Quote: “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not. The Lorax Objective: Understand how to develop and support claims Make a claim about rats, support it with evidence Formulate a rebuttal based on your opponents argument and understand how it strengthens your own argument Rewrite and redevelop your claim Agenda: “Rats” argument exercise Focus: Gathering Evidence Developing Claims YOU ARE LOOKING AT TODAY’S TOPIC IS WE ARE CURRENTLY HERE Mr. McGregor RATS – FRIEND OR FOE? 49 of 180 TEACHER

1. Set-up Argument – T Chart (5min) Using your prior knowledge, makes notes that argue that rats are useful friends or dangerous foes. Arrange your notes in a T-chart Pros – Positives Cons – Negatives Pros Cons

2. Listen and Gather Info (7Min) Collect evidence toward both arguments as you listen Try to suspend judgment and collect evidence for both sides Utilize two-column note taking Identify bias: Do you have a story in the past that might sway your opinion? Maybe you were bitten by a rat (Negative) Maybe you have a pet rat (Positive) Disease: Contaminate food Good Pets: Inexpensive

3. Position Yourself (2min) The person directly across from you is your opponent Your desk on the other side of the room The east side (my right) of the room is arguing for rats as helpful The west side (my left) of the room is arguing against rats

4. Caucus (5Min) Within your rows, stand up and caucus with your side Develop your argument, sort and weigh evidence and rehearse Note that each of you will be paired up with one person to state your case Take notes/outline main ideas You will need to speak for a full minute

5. Face-off (2Min/1Min Each) Match up and make your argument to your opponent No comments or questions, but you can take notes!

6. Feedback (2Min/1Min Each) Tell your opponent their best, most persuasive, and compelling points or part of the argument “Of everything you just said, the best point was…”

7. Caucus/Planned Rebuttal (5Min) What were the opposition’s strongest arguments and how can our side rebut? Rebuttal: A form of evidence that attempts to contradict, weaken, or nullify other evidence provided by your opposition This should not be a restatement of your initial argument! It must be directed at your opponent’s main argument

8. Rebuttal (2Min/1min Each) Rebuttal with opponent Considering their argument restate your claim taking note of their major point Explain why, despite their claims, you still have a stronger argument

9. Nuanced Claim (5Min) Brainstorm a possible new position and claim This position should be more complex and nuanced than your last position Nuance: a subtle difference in shade of meaning or expression Examples: Claim: Now that we know that Iran is developing nuclear weapons capabilities, the US must impose sanctions on them. If the sanctions are not successful, the US should declare war in order to stop Iran from achieving its goal of weaponizing its nuclear material. Problems: Solution is presented too broadly The writer over simplifies a complex issue There is no consideration of consequences (What would happen if we declared war) Nuanced claim: Because we know that Iran is developing nuclear weapons capabilities, the US should consider how we might deter Iran from successfully weaponizing nuclear material. Since diplomatic negotiations have had little, if any, effect, we should examine other possible options, including sanctions, stricter enforcement of the UN’s Nuclear Non-Proliferations Treaty guidelines, and, should those options fail, cooperative military action. This claim recognizes this is not a simple issue and calls for well thought solutions Each group should share a possible nuanced claim

10. Angling for Audience (5min) Pro and Con teams, gather with your group Pro Team Audience: Hostile Audience This audience has a bias against rats and is not pleased with your argument to save them Con Team Audience: Critical Audience This audience is critical of your position. They have a natural bias that is the opposite of what you are arguing for Discuss what evidence you would use and how you might sequence it for this particular audience

11. Whole Group Debrief (5Min) What were challenges to developing your claim and/or rebuttal? How, if at all, did being assigned a particular audience impact your argument? How does argument and debate relate to advertising? What might an advertisements claim be? How do they provide evidence?

Tuesday, November 17, 2015 Notebook: Daily Quote: Objective: English 9 Notebook: None Today! Daily Quote: “I think everything counts a little more than we think.” The National Objective: Continue to practice writing well developed claims Strengthen your argument with a rebuttal Consider both sides while redrafting your claim Agenda: Finish “Rats” Claim Development exercise Begin Online Ad Research YOU ARE LOOKING AT TODAY’S TOPIC IS WE ARE CURRENTLY HERE Mr. McGregor NUANCED CLAIM & AD RESEARCH DAY 1 50 of 180 TEACHER

Wednesday, November 18, 2015 Notebook: Daily Quote: Objective: Agenda: English 9 Notebook: Sainsbury Ad Discussion Daily Quote: “Be excellent to each other.” Bill S. Preston, Esq. Objective: Utilize research methods to locate advertisements and analyze them for content Recognize the claim that is present in each advertisement Locate how those claims are conveyed with both real benefits and perceived benefits Agenda: WNB: The Christmas Day Truce Argument Finish Advertisement Research Locate method of persuasion, evaluate effectiveness, and indicate most persuasive element YOU ARE LOOKING AT TODAY’S TOPIC IS WE ARE CURRENTLY HERE Mr. McGregor ADVERTISMENT RESEARCH DAY 2 51 of 180 TEACHER

Thursday, November 19, 2015 Notebook: Daily Quote: Objective: Agenda: English 9 Notebook: None Today! Daily Quote: “We have guided missiles and misguided men.” Martin Luther King, Jr. Objective: Begin crafting an ad campaign for a product of your creation Utilize your modes of persuasion and advertisement techniques that we studied to convince me to purchase your product Agenda: Begin working on your ad campaign Utilize your advertisement research to shape your campaign What was the most effective? YOU ARE LOOKING AT TODAY’S TOPIC IS WE ARE CURRENTLY HERE Mr. McGregor AD CAMPAIGN – DAY 1 52 of 180 TEACHER

Friday, November 20, 2015 Notebook: None Today! Daily Quote: English 9 Notebook: None Today! Daily Quote: “Keep your face always toward the sunshine – and shadows will fall behind you.” Walt Whitman Objective: Utilize your modes of persuasion and advertisement techniques that we studied to convince me to purchase your product Write a polished persuasive paragraph explaining why you choose the advertisement methods you choose. Agenda: Continue Ad Campaign Utilize your advertisement research to shape your ad campaign Due Monday YOU ARE LOOKING AT TODAY’S TOPIC IS WE ARE CURRENTLY HERE Mr. McGregor AD CAMPAIGN – DAY 2 53 of 180 TEACHER