Jeep 75th anniversary December 1, 2015

Original video content package

New opportunity to create original video content in partnership with KBB.com Original, custom concepts in collaboration with KBB.com Share-worthy content Housed and distributed on mobile and desktop High-quality production Distribution via Alt Driver and KBB.com targeting tactics Creative input by OEM

Original Branded Content Tell Jeep’s brand story through entertaining, informative, and shareworthy content Capture engagement with original content that delivers on Jeep’s core values Content is produced by KBB.com with the intent of “entertaining-to-inform” KBB.com can follow up with additional concepts to tell Jeep’s brand story and hit on “core” objectives Sample Original Video: HELICOPTER SKYDIVE: JEEP RENEGADE ADVENTURE Mocks are concept only and shown for illustrative purposes. Actual design and layout of product is subject to change upon production.

Content Distribution & Audience Curation Tap into Cox Automotive umbrella to reach niche audiences Distribute content to address shoppers in a unique way across alt_driver media network and on KBB.com Integrate your Original Video content within custom and standard units on KBB.com; leverage original content within KBB placements Recommended KBB Placements High impact Owners Takeover Interactive Insert on SUV pages Smartphone Interstitial Passport Buyer’s Guide Content Tiles Reach niche audiences through social and mobile platforms Distribute content on Jeep.com, KBB.com, and tap into the Cox Automotive umbrella to distribute across a larger network Mocks are concept only and shown for illustrative purposes. Actual design and layout of product is subject to change upon production.

Adventure sponsorship package

Custom Adventure-Themed Top 10 List Sponsorship 100% SOV opportunity on popular editorial content that’s amongst the most quoted in the industry Exclusive 100% SOV sponsorship for adventure-related Top 10 list: Leaderboard, MREC, and clickable wallpaper drive shoppers to Jeep.com Capture adventurous SUV shoppers through integrated traffic drivers on SUV Buyer’s Guides and SUV segment shoppers Potential opportunity for Jeep models to be featured as the main vehicle image and at the top of the article page* Final content and layout to be determined Promotion includes KBB.com Home Page Rotating Content Module, one of the site’s biggest traffic drivers Sample Jeep/Adventure- themed Top 10 List ideas*: Top 10 Wranglers throughout History Top 10 Adventures Top 10 Hidden Destinations *Subject to final editorial decision.