THE TREND TO PROGRAMMATIC

IS THIS HAPPENING TO US TO? Global Digital Media Spend

THE PROGRAMMATIC ADVANTAGE Economic Efficiency Targeting Organizational Efficiency Measurement Transparency What you’re missing if you're not buying programmatic Fundamentally, programmatic advertising lets advertisers, and all players do more more with less. You can work smarter, faster and more efficiently. Efficiency is the name of the game. Computers and algorithms are smarter, faster and more accurate that humans can ever be, and the use of technology can and should help you save money and ensure your spend is more efficient in reaching your audience and achieving your KPIs. Advanced targeting capabilities ensure advertisers can reach precise audiences, geographies, and devices and ensure your spend is allocated in the most efficient manner possible at the right time. Programmatic aids organizational efficiencies -- you no longer need to submit RFPs for each campaign (though you can if you want) and managing buys through multiple publisher direct relationships. Programmatic advertising automates this process, freeing up your man hours to focus your efforts on more strategic work. Programmatic video, display & native are measurable -- from research studies, to click throughs, audience measurement, viewability and more, you know how your audience is interacting with and impacted by your ads. Finally transparency -- you see everything about your campaign -- where geographically it ran, whom it ran to, what site it ran on, how much you paid, how much your vendor charged you, and more.

Shift to mobile Mobile time spent (in minutes) BROWSER

Shift to mobile 4 HOURS 57 MINUTES

BRIGHTROLL EXPANSIVE REACH ACROSS ALL SUPPLY SOURCES Inventory from all major exchanges and SSPs Exchanges Premium Yahoo inventory Yahoo Web and Mobile Properties News Sport Finance Lifestyle

BrightRoll the REAL PROGRAMMATIC SOLUTION Reach entire GR On-line Universe Deliver to a guaranteed brand safe environment Apply unparalleled verified targeting Get high & measured viewability Achieve competitive CPM & CPC

1B GLOBAL USERS 165B DAILY ACTIVITES 2.7B GR MAILS MONTLY The BrightRoll DSP MOBILE ANALYTICS 1B GLOBAL USERS TV VIEWING CROSS-DEVICE EMAIL 165B DAILY ACTIVITES NATIVE USER REGISTRATION VIDEO SEARCH 2.7B GR MAILS MONTLY YAHOO APP DISPLAY CONTENT CONSUMPTION

10M GR USERS 306M DAILY GR IMPRESSIONS 2.7B GR MAILS 4M BrightRoll in greece 10M GR USERS MOBILE ANALYTICS TV VIEWING CROSS-DEVICE 306M DAILY GR IMPRESSIONS EMAIL NATIVE Target TARGET USER REGISTRATION Deliver 2.7B GR MAILS 4M GR MOBILE DEVICES VIDEO SEARCH YAHOO APP DISPLAY CONTENT CONSUMPTION

ENGAGED USERS MAKE MEANINGFUL INSIGHT CONTENT CONSUMPTION 1.78 articles per user, per visit MOBILE USAGE 4M devices In GR EMAIL 1.7M Uus/month (GR) of which: 2.8B Emails/month 1.4B Commercial/Emails SEARCH 1.8M searchers per month in GR

TOP 10 BRIGHTROLL GR AUDIENCES Category BrightRoll Impressions Unique Users General reach 306.1 Million 12.7 Million   Entertainment 237.5 Million 5 Million Family 214.8 Million 4.4 Million Retail Engagers 239.3 Million 3.9 Million Travel 231.3 Million 3.8 Million Social Media Users 195.4 Million 2.4 Million Education 185.5 Million 1.6 Million Finance 44 Million 1.2 Million Finance Banking 49.5 Million Beauty 69.8 Million Finance Insurance 28.2 Million 800 K CLICK ON PICTURE ICON TO INSERT DESKTOP SCREENSHOT HERE

SUPERIOR DATA AND TARGETING Mobile App usage, purchase and demo data for more than 1.8B users globally. 89% of GR users identity mapped across devices. Session Frequency New User Coverage Session Length Mobile Interest Category 1.8B devices Mobile Usage 700K apps 7 apps per device 90% in-app mobile activity

SUPERIOR DATA AND TARGETING Mail 1.7M GR Monthly Users 2.8B GR emails arrive monthly €105M purchase receipts annually Email Purchase receipts Desktop | Display and Native Mobile | Native Target by domain

SUPERIOR DATA AND TARGETING CLICK ON PICTURE ICON TO INSERT DESKTOP SCREENSHOT HERE

AVAILABLE EVERYWHERE, ON EVERY FORMAT Find your users wherever they are All formats Display Native Video All devices PC Mobile Tablet Talk about how do not use in mail body. Respect privacy. Ad choices. Programmatuic tool – use everywhere.

EXPANSIVE REACH ACROSS SUPPLY SOURCES Drive campaign efficiencies Inventory from all major exchanges and SSPs Exchanges Premium Yahoo inventory Yahoo Web and Mobile Properties News Sport Finance Lifestyle

YAHOO’S CROSS-DEVICE GR IDENTITY GRAPH Deep profiles on more than a 7 Million GR users Yahoo Mail, Flurry Analytics and more 7M+ GR users mapped to more than one device Europe user identity on more than 89% of all ad calls across Gemini and BrightRoll DSP

Verified (Deterministic) Inferred (Probabilistic) How it works Verified (Deterministic) Inferred (Probabilistic) Statistical analysis identifies relationships between the signals, tying the devices together. Devices broadcast rich PII-free signals, including device info, content consumption and visitation patterns.

brand protection

Whitelists / Blacklists Our brand safety tools Finding the right tool to protect your brand Transparency into the domain and subdomains for targeting and reporting Whitelists / Blacklists shared upfront, can be applied at any campaign any time Contextual targeting enables or blocks impressions based on page content via 3rd party partners: DoubleVerify, IAS, IAB

OUR BOT AVOIDANCE TOOLS Understanding fraud and inventory quality We are vigilant about fighting fraud on the Brightroll DSP and across our supply sources. We use a combination of proprietary technology, 3rd party integrations, and human monitoring to make sure that every placement bought from Brightroll DSP is high-quality and minimum-risk. Supply verification Post-serve measurement Pre-bid filtering

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