BT Sport Q2 Update 2017.

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Presentation transcript:

BT Sport Q2 Update 2017

BT Sport profiles male and upmarket Source: BARB Techedge Q2 2017. BT Sport 1,2 , 3, BT Sport Showcase and BT Sport / ESPN

BT Sport 1 & 2 both reach more adults on a monthly and weekly basis than Sky Sports 3, 4 and 5 Source: BARB Techedge – Q2 2017, reach condition = 3+ minutes consecutive viewing

Highest rating programmes for adults on BT Sport Programme Title 000’s 1 UEFA EUROPA LEAGUE 1,726 2 UEFA CHAMPIONS LEAGUE 1,572 3 THE EMIRATES FA CUP 879 4 PREMIER LEAGUE 791 5 AVIVA PREMIERSHIP RUGBY 302 6 MOTOGP 283 7 OLD TRAFFORD UNCOVERED 162 8 EUROPEAN RUGBY CHALLENGE CUP 138 9 VERIZON INDYCAR SERIES 137 10 WTA - MIAMI 136 Source: Techedge, Q2 2017. BT Sport 1,2 ,3 ,Showcase, and BT Sport /ESPN, Highest occurring programme.

Top converting programmes for ABC1 Men on BT Sport Programme Title Index (vs. A16+) 1 THE SON 346 2 AVIVA PREMIERSHIP RUGBY 284 3 NO FILTER BOXING 250 4 INDYCAR HIGHLIGHTS 238 5 WTA - SYDNEY 233 6 BUNDESLIGA REVIEW 227 7 UEFA CHAMPIONS LEAGUE TONIGHT 224 8 FIH HOCKEY WORLD LEAGUE SEMI FINALS - LO 220 9 WORLD RALLY CHAMPIONSHIP 219 10 NBA ACTION 213 Source: Techedge Q2 2017, BT Sport 1,2 , 3, BT Showcase and BT Sport / ESPN, Highest occurring programme

BT Sport viewers are commercially receptive 100= Average Adult Source: TGI 04/16-03/17, Viewers= watched in the last week, BT Sport 1,2, or BT Sport /ESPN