Sky The challenge What we did The results Champions League Sky were looking to promote their large Premiership and Champions League coverage to a male Football playing (& supporting) audience. What we did Sky chose Boomerang’s Goals network of nationwide 5-a-side centres with pitch-side panels speaking directly to players. The results Sky were really pleased with the campaign and are regular bookers across the majority of Boomerang’s networks. Environment: Goals Media: Mixed Campaign: National