December 2014 (REGULAR MEDIA)

Brand Coverage: YTD 2013 vs YTD 2014 – By Brand CPD PPD LLD L'Oreal Indonesia December 2014

Brand Coverage: YTD 2013 vs YTD 2014 – By Division PPD CPD LLD L'Oreal Indonesia December 2014

PPD: News Value YTD December 2014 In PR Value (IDR) Brand January February March April May June July August September October November December Kerastase 3,293,563,338 4,018,922,165 6,057,600,000 6,188,325,000 2,576,500,000 4,357,000,000 3,815,500,000 1,926,000,000 7,993,500,000 6,708,000,000 4,797,500,000 6,670,750,000 Matrix 203,634,270 710,297,201 2,976,850,000 4,752,890,000 3,168,750,000 1,043,250,000 1,159,100,000 2,069,500,000 621,500,000 2,715,000,000 997,500,000 250,000,000 L'Oreal Professionnal 2,256,928,910 2,654,657,654 14,234,900,000 8,123,075,000 5,540,000,000 3,534,750,000 7,007,125,000 7,357,375,000 8,029,750,000 4,571,800,000 9,723,125,000 4,507,000,000 L'Oreal Indonesia December 2014

PPD: Coverage YTD December 2014 Brand January February March April May June July August September October November December Kerastase 20 33 39 14 25 10 32 34 Matrix 9 5 22 36 12 6 18 3 16 L'Oreal Professionnal 17 77 67 24 28 91 51 26 45 L'Oreal Indonesia December 2014

PPD: News Value YTD December 2014 Brand January February March April May June July August September October November December Kerastase 3,293,563,338 4,018,922,165 6,057,600,000 6,188,325,000 2,576,500,000 4,357,000,000 3,815,500,000 1,926,000,000 7,993,500,000 6,708,000,000 4,797,500,000 6,670,750,000 Matrix 203,634,270 710,297,201 2,976,850,000 4,752,890,000 3,168,750,000 1,043,250,000 1,159,100,000 2,069,500,000 621,500,000 2,715,000,000 997,500,000 250,000,000 L'Oreal Professionnal 2,256,928,910 2,654,657,654 14,234,900,000 8,123,075,000 5,540,000,000 3,534,750,000 7,007,125,000 7,357,375,000 8,029,750,000 4,571,800,000 9,723,125,000 4,507,000,000 L'Oreal Indonesia December 2014

PPD: Coverage Yield By Source of Media YTD December 2014 Media Type January February March April May June July August September October November December Magazine 26 43 96 68 37 48 39 64 60 35 46 Newspaper 3 6 10 11 4 1 7 2 Online 32 57 8 70 14 9 42 12 Tabloid L'Oreal Indonesia December 2014

PPD Journalist December 2014 L'Oreal Indonesia December 2014

PPD & Competitors News Value YTD 2013 - 2014 January – December 2013 January – December 2014 L'Oreal Indonesia December 2014

PPD & Competitors: Number of Articles YTD 2014 L'Oreal Indonesia December 2014