How to advertise students’ products

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Presentation transcript:

How to advertise students’ products Osnovna škola Bartola Kašića Vinkovci, Croatia Erasmus+ 2016-2018 Young Enterprising Europeans How to advertise students’ products September 2017

Our product is STRESKO, an antistress squeeze egg Our product is STRESKO, an antistress squeeze egg. It is produced by students of class 6c, who produce Stresko for the school cooperative PERUNIKA. In order to sell as many as possible, we must advertise Stresko and tell potential buyers how good it is.

Students had a meeting to determine how to advertise Stresko.

Why do we have to advertise Why do we have to advertise? - to attract new consumers - to increase sales of existing products - to inform consumers about new products or services - to earn money Colours - gold - success, high quality, money

Advertisements in magazines, leaflets, brochures, bilboards, internet Commercials: advertisements on the radio, TV, internet commercial ad

Scientific approach We could ask a doctor to talk about advantages of Stresko.

Famous persons’ recommendations

Comparison YES!

A story around the product Story about a person under stress who feels much better after having used Stresko for a month.

A free gift We can add your company’s logo for free. If you buy two, you get one Stresko as a gift.

We need a catchy slogan Connecting people - Nokia Life’s good. - LG It gives you wiiings. - Red Bull Take a deep breath - Skype Just do it! - Nike I’m lovin’ it! - McDonald’s Because I’m worth it. - L’Oreal Taste the rainbow - Skittles Loves the job you hate - Mr Muscle http://www.sloganmaker.com/ https://www.shopify.com/tools/slogan-maker/

Several possible slogans: Antistress egg. We build smiles Several possible slogans: Antistress egg. We build smiles. Saved by antistress egg! STRESKO.Pure antistress. Pure power. Feel it – antistress egg! STRESKO – squeeze the stress. STRESKO – the secret of antistress. Make the most of antistress. Squeeze egg? You bet! Our slogan will be STRESKO – squeeze the stress!

Z pattern advertising

ad creates desire, we want the product Something is used to attract our attention (photo, colour, size,...) some information (price, availibility) create our interest ad creates desire, we want the product Something urges us to act now (limited supply,...) AIDA – an opera in 4 acts by Giuseppe Verdy, set in Egypt, first performed in 1871 - a musical based on the opera, music by elton John, lyrics by Tim rice, first pperformed on Broadway in 2000

Target groups Sex: male , female Marital status: married single Age: 0-10, 12- 24, 18- 34, 18-49, 25- 54, 50+ children, teenagers, young adults, adults, senior citizens Income: Occupation: service, business, professional Lifestyle Geographic: urban, rural, suburban Social status: upper, middle, lower

STRESKO SQUEEZE THE STRESS!

Do you need STRESKO?