getting it right for small businesses Social Media getting it right for small businesses

Agenda My journey – how marketing has been integral to my career The impact of social media for small businesses Why social media is key to our marketing strategy What are the challenges & pitfalls? Activity – present an outline marketing proposal Top tips on getting it right Q&A

My Journey

The IMPACT OF social Media for small businesses

There are nearly 7.5 billion people on earth and nearly 2 billion use social networks from a mobile device. More stats: http://bit.ly/2dyhJKc

http://www.booksaresocial.com/category/social-media/

Social networks LinkedIn

Pros & Cons Social Media Traditional Media Inexpensive Time consuming Interactive / engaging Disseminates rapidly Measurable Traditional Media Expensive Short term results One way / non-reciprocal Permanent / tangible Hard to measure

Source: http://www.socialmediaexaminer.com/measure-social-media-roi/

Source: https://komfo

Source: http://www. steinarknutsen

Source: MushakRaj Solutions

Percentage of revenue spent on marketing Average spend = 9% for companies with >$25m in annual revenue Average spend = 11% <$25m in annual revenue Apple spends 7% Microsoft spends 18% Twitter spends 43% Aug 2014 Source: http://thenextweb.com/insider/2016/05/12/how-to-determine-your-social-media-marketing-budget/

is key to our marketing strategy WHY social Media is key to our marketing strategy

Source: http://webquacker. com

Platforms http://facebook.com/businessclan @BusinessClan https://www.linkedin.com/company/businessclan

Source: http://bit.ly/2dIzPJH

People buy from people that they know, like and trust

Challenges & Pitfalls for small businesses

Challenge #1 TIME

Timely responses Source via HubShout http://bit.ly/1ociGLT

Challenge #2 MONEY

Pitfall #1 NO STRATEGY

1 2 3 4 5 Source: http://ghweston.co.uk/marketing-strategy/

Pitfall #2 NO RESEARCH

Lack of research 4 July post The challenger exploding – NOT a cloud or some type of firework!

Pitfall #3 SILOS

Source http://www.media-mosaic.com/

ACTIVITY Price Proposal for a small businesses

Two scenarios – How can you help? Business 2 Consumer (B2C) Barbers Shop Business 2 Business (B2B) Start-up Consultancy Background 5 chairs 3 to 4 barbers Sell product Owner’s income £20K Objective Increase income by 50% Background Owner is an experienced consultant specialising in helping garage owners to manage their businesses Just moved from Australia to UK, so no contacts in the UK Has £10K to start-up Objective Make £40K in the first year

getting it right for small businesses MARKETING TOP TIPS getting it right for small businesses

Plan, action, grow PLAN Set goals, create a strategy, make a plan & communicate it to your team ACTION Implement the plan & manage your resources (time & money) GROW To stay ahead you must continually measure ROI, review & improve

Source: quozio.com

getting it right for small businesses Q&A Marketing getting it right for small businesses Delia Porter Founder & Managing Director