Managing Media Services: Theory and Practice William D Managing Media Services: Theory and Practice William D. Schmidt Donald Arthur Rieck Charles W. Vlcek Chapter I Managing Media Services Original Presentation by Don Gaston Edited by Dr. Jason Lee Davis

OBJECTIVES History of Instructional/industrial media field Functions of Media Centers Media managers’ seven major tasks Purpose of Instructional development units within a Media Center Importance of public relations to Media Center

History: In the Beginning Many events in the distant past Pictures & drawings on cave walls Early advances Stone & clay tablets to paper Printing press 1850 – 1950

History – cont’d Toward the 21st Century Recording technology Sputnik Vacuum tubes to transistors to ICs Computers Early Audiovisual Departments 1910 – first film library 1917 – first visual instruction department National Organizations and field of media in transition 1923 – Department of Visual Instruction (DVI) “In 1870, Bishop Milton Wright proposed that flight was reserved for the angels and that ‘Man has invented everything that can be invented’ – 33 years later, his sons, Wilbur and Orville, flew their airplane into history at Kitty Hawk.”

So – It’s a Media Center? Media Centers What is a Media Center? Note: This text focuses upon the theory and practice involved in administration of media centers. Media Centers What is a Media Center? Support to Instruction

Functions of a Media Center Materials selection and acquisition Equipment selection Circulation Maintenance and Repair

FUNCTIONS OF MEDIA CENTERS cont’d Keeping the Media Center current What do media managers do?

Design and Production Function Instruction materials Facility design Instructional design Faculty/Staff Development Evaluation

Importance of Media Center PR NOTE: Instructional development definition for this Book: The process of analyzing needs, determining what content must be mastered, establishing educational goals, designing materials to help reach objectives, and trying out and revising the program in terms of learner achievement.

Instructional Design

Managing Media Services: Theory and Practice Don Gaston ETEC 579 Dr. Jason Davis, Instructor