Local Bottler Grant: Application Bottling Company Name Refreshment Services Key West Contact Person/Project Leader Dave Faulkner Address 3127 West Pensacola Street City, State, Zip Tallahassee, FL 32304 Contact Phone Number 850-574-0281 Contact email address dave.faulkner@rspepsi.com PCNA Field Marketing Contact Danny Kaelin I would like to use my Pepsi Refresh Grant for: Retail Activation OR Public Relations and Community Outreach X Reimbursement Guidelines GRANT AMOUNT $2,000 ($1,000 PCNA/$1,000 Bottler) PRIOR TO ISSUING YOUR GRANT Each bottler must complete the attached form outlining their plan for using the Pepsi Refresh Grant. Certain guidelines do apply. Each plan must be approved by PCNA before the grant can be issued. Short application is in this document. Please send your completed form via email to your Field Marketing contact. They will work with PCNA Marketing and Sales to secure approval. All ideas must be submitted by March 5, 2010 AFTER YOU HAVE ISSUED YOUR GRANT To receive the funds for your Pepsi Refresh Grant, the bottler must submit an invoice to PCNA by Nov 5, 2010 with the required back up (listed on the application) showing how the Refresh Grant was used.

Local Bottler Grant: PR and Community Outreach Application Key West, FL If you selected Public Relations and Community Outreach please provide the following information: How do you plan to use your Pepsi Refresh Grant to create positive change in your community? Sponsoring a month of recreational outings for the homeless children in both Key West locations of the Florida Keys Children’s Shelter. The goal is to give the kids some enjoyment to provide a short break from the harsh reality of their situations.  Key West outings may include: dinner and a movie, water sports, or boat rides , while day trip outings to Miami may include: Go-Karts, Seaquarium, or Planetarium trips. Outings will be decided upon by the house parents. Since 1985, the Florida Keys Children’s Shelter has helped abused, neglected or abandoned children and their families. Through their extensive programs—both residential and non-residential—they have helped and counseled thousands of children and families in their time of need. There are two locations in Key West and one in Tavernier. List the Refresh Project category that the program fits in to. Choices are 1) Planet (2) Arts & Culture, 3) Food & Shelter, 4) Neighborhood & Community, 5) Education and 6) Health Neighborhoods Describe the event you will create to celebrate this event. Include: Date Venue # of attendees Type of attendees (retailers, community members, parents, children, etc) List Media outlets who will cover the event The kids are enrolled in the public school system, so the target completion date is late summer 2010 to give the kids something to look forward to this summer. Number of attendees: 16-18. Attendees include 12 children and up to 6 house parents. Media outlets: TBD. Acceptable Back Up for Reimbursement Pictures of Event Any proof that shows that the idea you funded was completed Any press clippings, radio or TV coverage that resulted from the event Please submit all invoices for reimbursement by November 5, 2010 to: Meg Hammond Senior Marketing Manager Pepsi 700 Anderson Hill Road Purchase NY 10577 meg.hammond@pepsi.com 914.253.2804