Addressable Broadcast Unwired CTV AIM Addressable Broadcast Unwired © CTV Media, Inc – July 2017

CTV Aim leverages a large and growing base of Internet connected Smart TVs In Use (Millions) 2015 46.7 2010 2.7 2020 100 Partners equipped with Automatic Content Recognition, which can recognize any piece of content

Traditional TV Addressable TV Viewer segments are refined by basic demographics only Sold spot by spot – identifying largest likely audience Audiences are critically more refined based on vast array of data points 1:1 strategy – identify and target individuals who match a very specific criteria Addressable TV 18-49 years old 18-49 years old 18-49 years old 48 years old Married No children 37 years old Married 3 children 26 years old Single No children

Until now, the only way to target a viewer was through the cable/MVPD plant which is a very complex architecture to construct; and equally difficult to navigate on the buying end Instead of using the STB for ad replacement we replace the ads at the glass level , we use the transparent HTML 5 layer which every smart TV has to overlay the linear TV with an addressable ad We can deliver addressable ads across all ad inventory , not only the 2 min per hour on national cable.

Household Level Targeting Target ads based on rich household profiles to increase ad efficacy and yield. Unrivaled Reach and Growth The Aim SmartTV footprint provides advertisers with reach, scale, and unrivaled growth for household addressability. Dynamic Data & Functionality Our platform provides near real-time reporting and control over your ad campaigns. Customization Deliver the right message to the right person at the right time.

Creative Versioning by Geography Creative Versioning by Demographic Location Targeting Income Targeting

Timeline/Functionality 50 In Use (Millions) 16 August 1st 2017 Launch on Samsung footprint Q3’17: 10M sets Q4’17: 16M sets 2018 and onwards: 5-10M Sets per year (Samsung, Vizio, LG) 2017 2018 2019 2020 Testing US SMART TV Market share Creative Versioning 34% 26% 17% Advanced Overlays Dynamic Ad Replacement

How Dynamic Ad Replacement Works CTV AIM ENGINE

Addressable TV Landscape US Addressable Devices (2017 – 2018) US Addressable TV Ad Spending 33% Source: AT&T * Tested Source: eMarketer 2016

Advanced Household targeted Addressable TV Advanced Targeting Geo based DMA County Zip Cable Zone TV Viewing behavior TV Programs Genres (news, Day Parts Commercials Gender + Age Income Kids Third/First Party Data

Data Strategy - Creating value though data insights Advanced data driven targeting of individual households on Smart TVs Audience based targeting across multiple screens Real time attribution analysis to gain insights in ad performance and improve audiences Build dedicated data team Positioning the Audience Manager as key value driver Data Driven Targeting 1st Party Data TV Viewing Data Audiences 2nd Party Data Advertisers 1st Party Data Attribution Data 3rd Party Data Experian, Neustar Improved Audiences CTV Aim is Grand Central for all audience data. Attribution data allows for continuous improvement of our audience segments

Product Strategy – Reporting Interface

THANK You!! Rebecca Van blyenburgh RVB@ctvmedia.com Contact us: Follow us on: 1490 Manning Pkwy, Powell, OH 43065LGA facebook.com/ctvmediainc 614.848.5800 Twitter.com/ctvmedia info@ctvmedia.com 13