All Of This Helps Explain Why TV Accounts for 91% of the Total Time Spent Consuming News On Video-Enabled Devices TV includes National Broadcast TV News,

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Presentation transcript:

All Of This Helps Explain Why TV Accounts for 91% of the Total Time Spent Consuming News On Video-Enabled Devices TV includes National Broadcast TV News, Local Broadcast TV News & National Cable TV News Igniting today’s headlines Source: Nielsen Total Audience Report Q4 2016 – Adults 18+. National TV News (Nielsen National Television Panel, News summary type code, Broadcast – ABC, CBS, FOX, NBC, TEL, UNI; Cable – CNBC, CNN, FOXNC, MSNBC); Local TV News (Nielsen 25 LPM Markets, Local news genre, Broadcast – ABC, CBS, FOX, NBC, TEL, UNI); PC News (Netview, Current Events & Global News subcategory): Smartphone News (EMM, Current Events & Global News subcategory). Local Cable TV News data is not available within the report.