Fast Track Insights Weekly Summary September 24th - September 30th Cyclone Bicycle Supply Prepared on October 5th 2017 Powered by RETAIL DATA PARTNERS Powered by RETAIL DATA PARTNERS Private and Confidential | Fast Track Insights

A Data-Driven Approach ACTIVITY AMAZON ORDERS AMAZON SALES FAST TRACK AMS CHARGEBACKS CATEGORY PERFORMANCE BRAND PERFORMANCE INDIVIDUAL PRODUCT PERFORMANCE Private and Confidential | Fast Track Insights

Activity Summary Private and Confidential | Fast Track Insights

Catalog Maintenance Updates Activity # POs not accepted Partial Case Purchase Orders Missing Images Unowned ASINs Replen Codes Mismatched ASINs Missing from Cost Spreadsheet Vendor Code Missing from Cost Spreadsheet UPCs Missing from Cost Spreadsheet Model #s Missing from Cost Spreadsheet Name Mismatches UPC Mismatches Brand Name Mismatches Brand Code Mismatches Mfg Model/Catalog # Mismatches GL Mismatches Category Mismatches Subcategory Mismatches ITK Mismatches Mismatched Parent ASINs Merging Submissions Manufacturer Mismatches Missing Product Detail Private and Confidential | Fast Track Insights

Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate Fulfillment Rate Private and Confidential | Fast Track Insights

Amazon Sales Shipped COGS Shipped SKUs Average Sales Price Inventory Weeks of Cover Private and Confidential | Fast Track Insights

Fast Track Fast Track Replenishable Out of Stock Non-Replenishable Out of Stock Lost Buy Box Private and Confidential | Fast Track Insights

AMS Sales Spend Average Cost of Sale Conversion Rate Private and Confidential | Fast Track Insights

Chargebacks PO On-Time Accuracy Oversized Carton Prep - Bagging Overweight Carton Private and Confidential | Fast Track Insights

Category Activity Category Shipped COGS September 24th - September 30th Change over last week 9000 Cycling - 9130 Bike Locks $47,446.56 $4,667.29 9000 Cycling - 9204 Drivetrain and Accessories $32,121.75 $7,212.93 9000 Cycling - 9107 Tires $30,057.19 $10,461.06 9000 Cycling - 9100 Accessories $21,288.24 $4,542.59 9000 Cycling - 9208 Handlebars- Stems- and Seatposts $18,529.87 $6,848.95 9000 Cycling - 9206 Brake Parts and Accessories $11,469.05 $4,880.34 9000 Cycling - 9114 Wire Bead Tires $9,172.06 $4,471.52 9900 Uncategorized - 9999 Uncategorized $6,323.29 $2,648.26 UNKNOWN - UNKNOWN $4,018.98 $-3,140.94 9000 Cycling - 9108 Tubes $3,616.25 $923.61 9000 Cycling - 9103 Bike Cleaners and Lubes $2,355.41 $678.39 9000 Cycling - 9106 Wheels $2,106.84 $388.01 9000 Cycling - 9499 Uncategorized $1,908.23 $514.73 9000 Cycling - 9102 Tools $1,757.24 $279.40 6500 Outdoor Sports Apparel - 6501 Cycling Tops $1,247.73 $755.75 Private and Confidential | Fast Track Insights

Brand Activity Brand Shipped COGS September 24th - September 30th Change over last week Kryptonite (KRYA0) $51,590.80 $5,657.10 SRAM (SRAM0) $39,252.04 $6,695.15 Maxxis (MAXAP) $17,734.47 $7,062.80 UNKNO $16,232.46 $4,857.23 SCHWALBE (SCHAW) $16,082.48 $7,308.15 Race Face (RACA7) $7,558.11 $869.10 Cane Creek (CANDE) $5,833.71 $2,021.02 Kool Stop (KOOAF) $4,709.93 $1,516.15 Truvativ (TRUCD) $3,315.20 $1,950.64 Sta Tru (STAJU) $2,659.72 $844.53 Avid (AVID0) $2,141.46 $709.39 ProGold (PROJV) $1,768.63 $411.96 Pinhead (PINA0) $1,539.56 $1,444.60 Wheels Manufacturing (WHEAI) $1,457.19 $483.26 RockShox (ROCCM) $1,299.16 $1,057.95 Private and Confidential | Fast Track Insights

Top Products Parent Products Individual Products Product Shipped COGS Change over last week Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7) $20,784.92 $-2,003.54 Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G) $8,359.95 $-1,670.78 SRAM Supercork Bicycle Bar Tape (B00142MD62) $7,712.96 $5,624.87 DZ Nuts Pro Chamois Cream (B008F9J16M) $6,314.08 $5,802.64 Kryptonite Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double Loop C... (B074K6KSY5) $5,628.15 $2,933.46 Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6) $5,425.35 $4,243.14 Kryptonite New York Standard Bicycle U-Lock (B074KPLNQX) $4,334.46 $3,820.28 Kryptonite 785 Keeper Integrated Chain Bicycle Lock, 32-Inch (B00PUCSV7C) $2,966.64 $654.33 SRAM Omnium Track Bicycle Crankset w/GXP Cups (B00GSLQ9SM) $2,893.30 $2,175.31 Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI) $2,874.18 $1,067.75 Individual Products Product COGS Change Out of Stock Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051) $20,784.92 $-1,973.86 3.65 % Kryptonite 997986 18mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / 134961) $8,359.95 $-1,670.78 0.55 % SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / 00.7915.017.000) $7,678.40 $5,627.82 0.14 % DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / 095.011.11000) $6,314.08 $5,802.64 8.46 % Kryptonite New-U Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double ... (B06XZT8KZ1 / 002079) $5,628.15 $2,933.46 0.08 % Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / 152064) $4,334.46 $3,820.28 1.63 % Maxxis High Roller II Dual Compound EXO Folding Tire, 29-Inch x 2.3-Inch (B00DPVCQUS / TB96769000) $2,700.72 $2,213.09 3.00 % Maxxis High Roller II Dual Compound EXO Folding Tire, 27.5-Inch x 2.3-Inch (B00DQVMGHA / TB85923000) $2,325.33 $2,030.05 78.86 % Kryptonite Keeper Integrated Chain Bicycle Lock, Black, 32-Inch (B005YPK7V8 / 152080) $2,221.74 $441.20 0.19 % Cane Creek 3G Thudbuster Long Travel Seatpost, 27.2, Black (B000T3BYH6 / ST3272K) $2,122.92 $698.89 2.89 % Private and Confidential | Fast Track Insights

Increasing Products Increasing Parent Products Shipped COGS Change over last week DZ Nuts Pro Chamois Cream (B008F9J16M) $6,314.08 $5,802.64 SRAM Supercork Bicycle Bar Tape (B00142MD62) $7,712.96 $5,624.87 Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6) $5,425.35 $4,243.14 Kryptonite New York Standard Bicycle U-Lock (B074KPLNQX) $4,334.46 $3,820.28 Kryptonite Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double Loop C... (B074K6KSY5) $5,628.15 $2,933.46 SRAM Omnium Track Bicycle Crankset w/GXP Cups (B00GSLQ9SM) $2,893.30 $2,175.31 SCHWALBE Marathon Plus HS 440 Wire Tire (B00PUHTXSS) $2,812.17 $1,499.83 Maxxis High Roller II 3C EXO Folding Tire (B00GOTV7SK) $2,111.03 $1,301.35 Cane Creek 3G Thudbuster Long Travel Seatpost, 27.2 (B003NE5IRK) $2,831.75 $1,169.84 Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI) $2,874.18 $1,067.75 Increasing Individual Products Product COGS Change Out of Stock DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / 095.011.11000) $6,314.08 $5,802.64 8.46 % SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / 00.7915.017.000) $7,678.40 $5,627.82 0.14 % Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / 152064) $4,334.46 $3,820.28 1.63 % Kryptonite New-U Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double ... (B06XZT8KZ1 / 002079) $5,628.15 $2,933.46 0.08 % Maxxis High Roller II Dual Compound EXO Folding Tire, 29-Inch x 2.3-Inch (B00DPVCQUS / TB96769000) $2,700.72 $2,213.09 3.00 % Maxxis High Roller II Dual Compound EXO Folding Tire, 27.5-Inch x 2.3-Inch (B00DQVMGHA / TB85923000) $2,325.33 $2,030.05 78.86 % SRAM GXP 165mm 48T Black Omnium Track Crankset w/BB (B0055419FG / 00.6115.606.060) $1,744.63 $1,313.87 0.91 % SRAM Rival BB30 22 Yaw Crankset, 175mm/52-36T (B00LAD0ZWY / 00.6118.250.008) $1,048.80 50.00 % Maxxis High Roller II 3C EXO Folding Tire, 27.5-Inch x 2.4-Inch (B00DD6UBO8 / TB85915500) $1,259.47 $972.66 0.00 % SRAM XX1 GXP 1X11-Speed 175 168 Q-Factor with 32T Direct Mount Ring without... (B00RQW1HFM / 00.6118.332.001) $1,154.16 $865.62 Private and Confidential | Fast Track Insights

Decreasing Products Decreasing Parent Products Shipped COGS Change over last week SRAM XX1 X-DOME Cassette (B00A3FYU8A) $0.58 $-3,435.27 Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7) $20,784.92 $-2,003.54 SRAM XG-1295 12-Speed Cassette (B01IDGK7DM) $0.00 $-1,760.57 Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G) $8,359.95 $-1,670.78 Maxxis Ardent TR EXO Tire (B00OAWWPCA) $1,934.86 $-891.39 SRAM FORCE 22 DoubleTap Mechanical Road Bicycle Shifter Set (B00O19D6A2) $-661.68 Race Face Atlas Bike Pedal (B00GTKH4VS) $105.10 $-646.86 Sram Red Crankset (B00823OGBQ) $-566.06 Kryptonite Messenger Mini- Plus Wheel Extender Bicycle U-Lock (B074KNTFZK) $146.19 $-487.30 SRAM S900 10 Speed Road Bicycle BB30 Crankset (B00NU9GTFS) $-475.62 Decreasing Individual Products Product COGS Change Out of Stock SRAM XG-1199 XX1 Cassette (B009F92AVO / 155261) $0.58 $-3,435.27 0.00 % Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051) $20,784.92 $-1,973.86 3.65 % SRAM Eagle XG-1295 12-speed MTB Cassette 10-50T Black (B01DUSCXQW / 00.2418.071.000) $0.00 $-1,760.57 Kryptonite 997986 18mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / 134961) $8,359.95 $-1,670.78 0.55 % Maxxis Ardent Single Compound EXO Tubeless Ready Folding Tire, 29-Inch x 2.... (B00EEEBO2G / TB96734100) $112.53 $-1,012.77 26.98 % SRAM Force22 Rear 11-Speed Doubletap Brake/Shift Lever (B00CS7EFS6 / 00.7018.080.000) $-661.68 0.13 % Sram Red Crankset (B0079V31E0 / 152420) $-566.06 Maxxis Ardent Race 3C/EXO/TR Tire Max Ardent Race 29x2.35 Bk Fold/120 3c/ex... (B01EKODHW4 / 32929235TLREP3C) $-525.80 71.15 % SRAM X.7 BB30 Crankset (175mm, 39/26T) (B00JXKBYX0 / 00.6118.230.001) $0.29 $-499.92 Kryptonite Messenger Mini Plus U-Lock, 3.75 x 6.5-Inch (B00NGDSHKI / 001645) $146.19 $-487.30 0.48 % Private and Confidential | Fast Track Insights

Appendix Private and Confidential | Fast Track Insights

Services Review Using a Data-Driven Strategy Catalog Data Quality Compare Amazon data sources and purchase orders to identify and set up missing catalog items Continuously compare replenishment codes to all available data sources to maintain fidelity Create new listings for missing items and set up new products in advance of line changes Scrape Amazon content to detect and correct changes in variations or suppressed products Detect and consolidate duplicate listings Forecasting Provide digestible format of Amazon forecasts and supplementary planning recommendations Analyze historical recommendations for accuracy and improve forward forecast Operations Monitor fulfillment to proactively spot data issues Update catalog data to ease fulfillment problems Educate your team on fulfillment practices to improve fulfillment rates International Expansion: Sell on Amazon Globally Promotions/Marketing Update Amazon content to improve search relevance and conversion to sale Execute comprehensive marketing strategy across Amazon promotional tools “Own” critical keywords in search results Add premium content to qualified listings Monitor and update targeting, balance of promotions to maximize ROI Profitability Negotiate with Amazon on COOP terms Improve Amazon pricing strategy over time Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction Monitoring Continuously compare Amazon data to consolidated vendor “Reference Data” Correct data issues on a weekly basis Analyze key metrics to provide high-level feedback Flexibility: What does your company need? Private and Confidential | Fast Track Insights

Contacts Brendan Trickey Sage King Owner brendantrickey@ftinsights.net Vendor Support team@ftinsights.net Private and Confidential | Fast Track Insights