Smartphone & Smartwatch – Medical Device

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Presentation transcript:

Smartphone & Smartwatch – Medical Device What Smartphone & Smartwatch – Medical Device “A Beautiful Pen with Interchangeable Caps”

10 Virtual Reality Headsets Problem MacBook Pro 13” 2 Huawei Gold P9 10 Virtual Reality Headsets 3 Xbox Ones $1,100 NSA TRACKER $1,100

Product Competition Innovate for Money, Not People Sub-Par Products Helpful, not Useful Flimsy Back-Bone Innovate for Money, Not People

Company Competition ?

Solution * Bendable Device

Solution * Retractable USB 1.0 (w/ 10 cm flat-wire) *Retractable Pull-out Screen

PCB General Layout “Head Piece” LICENSE PCB CELL to medical technology start-ups 2 cm x 2 cm components. [Enable Others] Expand your collection interchangeable “head”. Diversifying your phone into industries such as: Art/Design Bio-Tech Music Photography/Media Engineering Etc.

Opportunity 2000 2013 2014 2015 2016 2017 2018 2019 24.1% 23.2% 17.9% 14.3% 8.3% 5.4% 4.6% 4.4% 2.0% 4.3% http://www.smartphonemarketresearch.com/

Social Media Campaign [$1,000] Marketing Ad Video (20 seconds) Social Media Campaign [$1,000] 30 Total Bloggers 6 Medical-Technology, 4 Medical, 15 Technology, 5 Business/Entrepreneur YouTube Channels Bloggers [$1,500] Health Nuts Millennial “Squads” Strong Women

Profitable AFTER 1 month ROI: 2-4 months Monetization Model Investment Timeline Profitable AFTER 1 month ROI: 2-4 months Series B Funding after 1st Inventory Batch COGS $ 300 Retail $ 600

Distribution First 50 Units Ensuing Units Growing Curve Sell to Market to patients/student cliques Ensuing Units n Sell to General Public via Health & Functionality Brand as Millennial Smartphones Growing Curve Following-up with a new generation every year (Refer to "Scalability" slide) 1 2 3

Traction Roadmap Winter Spring Summer Develop Prototype/Dogfooding Production Develop Prototype/Dogfooding Business Development Social Media Marketing Soft Launch Launch Online Sales/Proof of Concept De-Bugging Period Sell to UCSD/Stanford Hospital Hard Launch Trade-Shows Flawless Management Deploy All Sales/Marketing Streams Scale Build User-Base via Diverse Interchangeable "Heads" Find a Steady OEM/ODM Overseas Winter Personal Investment Spring Investment Series A Summer Investment Series B

Financials Cost of Good Sold $300 ➤ Retail ($600) Materials, Assembly/Manufacturing, Packaging, & Marketing Burn-Rate $8,333.33/Month $2,083.33/Week $297.62/Day Customer Acquisition Cost $5 - $10 ($500 max per 50 units) Overhead Cost $15,000 - $20,000 (OEM Services) Advertising Budget $2,500 (Video & Flyer) Sales Goal (by units) 3-4/Day 25/Week 100/Month Loss/Profits (Conservative) ROI: 3.5 Months + $30,000/Month + $360,000/Year

Investment & Use of Funds $ 25,000 Residual [$2,500] Marketing/Sales [$2,500] OEM FEES [$20,000] We want to have a steady and open relationship with our investors. Meaning we understand money is the goal, but we’d like investors with great relationships and are mentors. Options: 25%: $25,000 (Start-up) 15%: $15,000 (Inventory)

Team HIRING MOTTO We will grow as we develop our product. Making sure we work with people we can learn from, not just filling roles. Founder/CEO CTO Design Engineering UX/UI Designer CFO Sales Team Production Post-Production “Hard” Launch

Long-Term Vision (Scalability) 5 year Plan: Establish Brand Enable a Medical-Technology Component Company to be valued over a million-dollars. SF LA SD 5 Smartphone Models (10 Heads) 10 year Plan: Majority US Smartphone Users Multiple Lines Geared Towards Copious Industries: “Beautiful Pen with Interchangeable Caps.” Future “Cap” Industries: Bio-Med/Gen-Tech (Health), Engineering, Photography/Media, Art/Design, Music, Sports, Etc.