Radio Formats / Operations RTV 215

How to program locally Local, live DJ Live Assist Some local, some syndicated Automation / voice tracking 24/7 network (ABC Radio / Citadel) PD, MD, GM, GSM, NSM, LSM

Format Clocks Frequency: identify station regularly. It’s key to keep your brand top of mind. Also in PPM markets, because you want to be your target audience’s base station for heavy listeners Balance: ensure sound variety Your station imaging clock should not look like: jingle, song, jingle, song… but rather balance between sung and spoken vocals, between male and female voices, and between station voiceovers and listener testimonials

Format Clocks Structure: make formats recognizable Station imaging is a great way to give your audience a sense of where they are. Not only in terms of station identification, but also on a program level. When consistently used, production elements can help you teach your audience how to use your radio station and what to expect when Sweeper, stager, jingles (liners) Promo spots: spoken by your male station voice, and including listener testimonials Power intros: partly sung, partly spoken by both your station voices, and including artist drops

Format Clocks Flow: keep moving consistently The goal of imaging inside a music sweep is to identify the station while staying in the flow. Different by daypart Different by music vs. talk

Radio Music Formats music radio format basics--legal ID, elements (liner / sweeper / stager / jingle), music sweep, front selling and backselling, segué rotation (horizontal and vertical) DJ breaks, stop sets, order of spots in stop set, number of spots per set inventory by hour ('units'),

Personality Radio Kidd Kraddick early days Doug Banks Delilah Chris Sifuentes voice tracking

Selling radio radio script formats and approaches TA: radio formats, radio dayparts, radio 'prime time' (7a-7p vs. daypart ranks) Stop sets / spots sets (TV: pods) spec spots, Arbitron ratings and markets, :30s vs. :60s selling packages vs. flights, ROS/BTA/specified rates calculating gross revenue per hour, daypart, day and week, sellout rate, selling CPM/CPP vs. 'good will', make goods

Sales / Programming Terms ADI (Arbitron) DMA (Nielsen) Metro TSL CUME AQH ‘the book’ ‘sweeps’ (TV), ratings periods

DST (Differential Survey Treatment) B- Black ethnic controls H - Hispanic ethnic controls BH- Black and Hispanic ethnic controls

Local vs. national Local direct Local agencies Rep Firm (Katz) Local station sales vs. syndicated shows (how does a national product get onto your local station?)

Air shifts… Target audience Live / personality radio Show prep CONTENT TYPES Bits, phoners, contests, call-ins sources