THE COMPETITIVE INTELLIGENCE WORKSHOP Welcome to the Johnson & Johnson team! Your mission: work with your team members to gather key marketing and sales intelligence about ACUVUE OASYS

MEET YOUR TEAM Paul (Team Lead/ASD) Tammy Daniela Ronan Michael Cheryl Dave Jackie Marsha

LET THE INTELLIGENCE GATHERING BEGIN! answer the questions on the following slides

COMPANY INFO QUESTIONS 1) What is ACUVUE OASYS best known for? Comfort Brand Recognition NEW HydraLuxe Technology UV protection available in daily disposable lens. Blocks up to 90% UV- A and 99% UV-B rays Comprehensive Parameter Range Designed to help eyes stay moist and fresh even at the end of the day

Company info questions 2) What is our overall reputation amongst ECPs? The J&J reputation is generally positive and well respected. J & J is generally easy to deal with specifically for product returns and rebates. Have been there for ODs since they graduate Offer opticians great opportunities to learn about the company and the manufacturing process (trips to Jacksonville FL included) Strong patient brand recognition – asked for by name J & J is committed to creating Life Long solutions to Vision Care Needs. The Acuvue Brand made its debut in 1987 as the world’s first disposable soft contact lens

Company Info Questions 3) What is the size of our sales force in Canada. According to Dr. Parks and Alcon PAM knowledge Region REPS RBMs NAM Trainer Ontario 8 TBMs 1 0.5 Quebec 4 West 5

Company Info Questions 4) Do we currently receive support from other business units or divisions? Yes, we have been known to do cross-promotions with the OTC side of the business, notably with Neutrogena products (creams & such) 5) Is there any other pertinent information regarding the status of our sales force? Yes we have a medical team. Yes we are we growing as a division.

PRODUCT QUESTIONS 2) What are ACUVUE OASYS’s key features and benefits? FEATURE: Comfort - a real upgrade from Moist or 2-week Oasys BENEFIT: Able to wear lenses all day with full activities FEATURE: “Smoothness” claim with HydraLuxe Technology BENEFIT: uses a tear-infused design to keep your eyes moist all day FEATURE: High Oxygen (121 DK/t) BENEFIT: Keeps eyes healthy while wearing the lenses

Product Features and benefits FEATURE: Parameters, It has 2 Base curves (8.5 and 9.0) and is Available from +8.00 to – 12.00 BENEFIT: Fits a broader range of patients comfortably FEATURE: UV Protection- 99% UVB, 90%+ UVA. BENEFIT: Reduces a patients risk factors associated with cataracts and helps protect against harmful UV radiation Head to Head Trial vs. DT1

Acuvue Oasys 1 VS DT1

Preferred over Dailies Total1® by nearly*

PRODUCT QUESTIONS 3) What is the S.W.O.T. info for ACUVUE OASYS? Strengths Weaknesses Opportunities Threats

STRENGTHS Brand recognition!! UV protection – Blocks up to 90% UV-A and 99% UV-B rays Rebate on “initial” purchase ($100 for yr supply; $40 for 6mth) PLUS $35 rebate if new wearer Better /faster shipping than competitors Easy returns- J&J takes back opened boxes, easier to deal with expired goods Offers widest fitting range in premium products (+8.00 to -12.00) AND two base curves (8.5 and 9.0) Comfortable Ability to move 1 day Moist to a higher O2 Silicone Daily brand (Oasys 1 day) Smooth/silky HydraLuxe technology... Works consistently all day

WEAKNESSES Not water gradient technology Some find lens flimsy and therefore difficult to handle Later entry into market (after DT1 and Clariti) At times we can be perceived as being pushy for sales, and harassing with emails about not meeting established quota’s.

OPPORTUNITIES Leverage market leading position in CL industry Steal DT1 share Direct-to-Consumer advertising Upgrade very large share of Acuvue Moist and 2-week Oasys wearers to this premium lens New launch for Torric and MF lenses

THREATS Alcon is a big threat as their DT1 lens is very well liked. The launch of DT1 MF is a threat as well, as emerging presbyopes already in DT1 will gravitate to DT1 MF when needed. Increasing share of the DT1 family Alcon has Water Gradient Technology Loyalty Program. (This is why we are launching our own program in spring 2017)

THANK YOU. QUESTIONS?