AUDIENCE HABITS & CONSUMPTION

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Presentation transcript:

AUDIENCE HABITS & CONSUMPTION Behavioral Trends 24.3% Deem themselves trendsetters 29.5% Primary shoppers of their household 24.7% Influential & frequently advise friends and family on brands 28% Shop for men's apparel online 24.3% Frequently advise friends and family on fashion 31.1% Frequently advise others on online shopping/E-commerce *Source: comScore Media Metrix, Q1 2013

AUDIENCE HABITS & CONSUMPTION Spending Habits 40.1% Shop online for Retail/Apparel 36.8% Spend +$500 on home supplies & accessories 30.3% Spender rather than saver 31.3% Shop at any retail store 35.3% Spend +$500 on men’s apparel 47.9% Spend +$500 on shoes *Source: comScore Media Metrix, Q1 2013

IKEA 1.04% 19.8% 27.4% Storage Solutions 3D CUBE OVERLAY Click-Through Rate 6.5x the Industry Average 19.8% Interaction Rate 4.7x the Industry Average 27.4% CTR Post Engagement INDUSTRY AVERAGE 0.16% Click-Through Rate 4.2% Interaction Rate *Source: eMarketer US Rich Media Ad Metrics, by Industry

PUMA CHAMPS 1.3% 13.8% 29.3% CHAMP SPORTS SIDEKICK INDUSTRY AVERAGE Click-Through Rate 8x the Industry Average 13.8% Interaction Rate 3.2x the Industry Average 29.3% CTR Post Engagement INDUSTRY AVERAGE 0.16% Click-Through Rate 4.2% Interaction Rate *Source: eMarketer US Rich Media Ad Metrics, by Industry

TARGET 1.26% 9.56% 19.4% CHECK OUT SHAUN’S WORLD DESTRUCTIVE OVERLAY Click-Through Rate 7.8x the Industry Average 9.56% Interaction Rate 2.3x the Industry Average 19.4% CTR Post Engagement INDUSTRY AVERAGE 0.16% Click-Through Rate 4.2% Interaction Rate *Source: eMarketer US Rich Media Ad Metrics, by Industry

BEST BUY 1.38% 11.3% GAMING BRANDED CANVAS INDUSTRY AVERAGE Click-Through Rate 8.6x the Industry Average 11.3% Interaction Rate 2.7x the Industry Average INDUSTRY AVERAGE 0.16% Click-Through Rate 4.2% Interaction Rate *Source: eMarketer US Rich Media Ad Metrics, by Industry

Macy’s 1.63% 1.25% 12.9% 9.14% 18% 22.2% American Rag Custom overlay 0.16% Click-Through Rate 4.2% Interaction Rate American Rag Custom overlay Custom gear guide 1.63% 1.25% Click-Through Rate 10x the Industry Average Click-Through Rate 7.8x the Industry Average 12.9% 9.14% Interaction Rate 3x the Industry Average Interaction Rate 2.2x the Industry Average 22.2% 18% CTR Post Engagement CTR Post Engagement *Source: eMarketer US Rich Media Ad Metrics, by Industry

ikea 1.37% 1.15% 9.14% 17% 22% 29.8% Back to College/Storage 0.16% Click-Through Rate 4.2% Interaction Rate Back to College/Storage Across Home Custom floater Hotspot overlay 1.37% 1.15% Click-Through Rate 8.5x the Industry Average Click-Through Rate 7x the Industry Average 9.14% 17% Interaction Rate 2.1x the Industry Average Interaction Rate 2.2x the Industry Average 22% 29.8% CTR Post Engagement CTR Post Engagement *Source: eMarketer US Rich Media Ad Metrics, by Industry

Past retail campaigns 1.01% 8.93% 23.7% Click-Through Rate 6.3x the Industry Average 8.93% Interaction Rate 213% the Industry Average 23.7% Post Engagement CTR 0.16% Click-Through Rate 4.12% Interaction Rate *Source: eMarketer US Rich Media Ad Metrics, by Industry

NAME Account Executive xxx.xxx.xxx x2408 Name.lastname@gorillanation.com