Increasing Chapter Membership Jill Adragna, VP of Membership Austin Chapter October 2016
Agenda Membership Status Growth Factors Next Steps
Austin Chapter: Membership Increase 215 current members 15% increase YoY from 2015-2016 +36 members since June 2016 Growth of high-tech companies and companies paying for membership and certifications have been the major changes over the past 5-7 years
Contributing Factors to Membership Increase Diversified Board of Directors Added reps from 3 high-tech companies High-tech company support Membership & certification Dell Technologies, Entergis, BAE Joint PDMs American Society for Quality (ASQ) & Institute for Supply Management (ISM)
Contributing Factors to Membership Increase Cont’d Began fall program with a Happy Hour >10 high-tech companies were represented Social media utilization Facebook, LinkedIn, chapter website Post event photos Surveys: Voice of the Customer Monthly PDM events In-depth annual survey Increased classes held at high-tech companies Info request from companies
Next Steps Continue to focus on growth and retention APICS needs to scale with the Austin growth Establish a student chapter Austin Community College-International Business Institute Provide greater class schedule flexibility Increase marketing to target companies Analyze survey feedback for changes & new ideas What can we improve, add, change? Spring community event planning Participate in a local charity walk
Thank You