High Street Renovation By: Triana, Alexis, Alli, and Garrett

BUCKEYE TAILGATE BAR

BUDGET 1 million dollar budget 20 Wooden Picnic Tables- $12000 12-Tap Beer System- $12000 10 64” TVs- $9000 Projector System- $150 Deck- $7000 Kitchen/ Kitchen Equipment: $120000

MISSION / BENEFITS “To provide an upbeat and spirited environment for families and friends to gather and root for our favorite team- The Buckeyes” Ohio State decor Food that would be served at a tailgate Low cost

STORE FRONT / INSIDE LAYOUT

MARKETING STRATEGY Loud music outside on game days Put flyers at the ticket booth Have a former football player come to the opening

SHOWCASE ITEM Bring in your My Cup and get $5 refills of beer!

PIXELS

BUDGET 2 million dollar budget Accessories ($45,000) TV’s / Projectors ($700,000) Consoles ($500,000) Controllers ($60,000) Games ($70,000) Board / Card Games ($10,000) Seating ($300,000) Tables ($40,000) Air Hockey ($3,600) Ping Pong ($900) Foosball ($600) Pool Tables ($3,000)

MISSION / BENEFITS “To enable the development of a community who shares a love for gaming by establishing a gathering place” No place for friends to gather and play videogames together Attracts a different group of people Brings people together through video games

STORE FRONT / INSIDE LAYOUT

MARKETING STRATEGY Hosting tournaments and events to peak people’s interest and bring in more customers Promotion at the beginning to let people know what we are all about

SHOWCASE ITEM Entry wristband Paying to enter and can stay as long as you want

HIGH STREET GYM

BUDGET 2 million dollar budget 20 Treadmills ($32,000) 20 Ellipticals ($32,000) 3 Dumbbell Racks ($5,000) 30 Workout Mats ($800) 15 Weight Benches w/ Weights ($20,000) Gym Machines ($200,000) 3 Squat Racks w/ Weights ($8,000) 60 Lockers ($5,000) 2 Vending Machines ($5,000) 3 Water Fountains ($3,000) Vending Machine Snacks ($500) Extra Equipment ($250,000)

MISSION / BENEFITS “To create a convenient, comfortable environment for college students who do not live in dorms to easily access.” No gym near high street Place for people who live in sororities, fraternities, or places off campus to work out Low cost is attractive to college students

STORE FRONT / INSIDE LAYOUT

MARKETING STRATEGY Advertisements in apartment complexes around high street Network with sororities and fraternities

SHOWCASE ITEM Gym membership $10 a month Low enough that college students can afford it Keep membership fees low by keeping the gym small