MARKETING NEW PROGRAM DIRECTORS MEETING 2016 Volunteer Florida Showing the World How We’re ‘Getting Things Done!’

overview NEW PROGRAM DIRECTOR ORIENTATION 2017 VOLUNTEER FLORIDA MARKETING overview INTERNAL BRANDING Resources Within Your Organization Brand Standards Member Training and Resources EXTERNAL COMMUNICATIONS Social Media Presence Press Releases, Newsletters, & Annual Reports Member Training and Resources

INTERNAL BRANDING NEW PROGRAM DIRECTOR ORIENTATION 2017 VOLUNTEER FLORIDA MARKETING INTERNAL BRANDING RESOURCES WITHIN YOUR ORGANIZATION Identify persons, resources, and standards already used by your organization for marketing Create a media calendar Member Start Date Member Orientation Special Service Initiatives Graduation No marketing team available? Graphic design/marketing internships Contracted services Current staff reassignment Volunteers

INTERNAL BRANDING NEW PROGRAM DIRECTOR ORIENTATION 2017 VOLUNTEER FLORIDA MARKETING INTERNAL BRANDING BRAND STANDARDS Identify your needs Uniforms Flyers, Presentations, Handouts Templates for Program Forms, Handbooks, & Other Member Management Resources Set standards for use Uniform Policy Color Guides, Logo Standards, Approved Fonts Email Signatures TEMPLATES

INTERNAL BRANDING NEW PROGRAM DIRECTOR ORIENTATION 2017 VOLUNTEER FLORIDA MARKETING INTERNAL BRANDING BRAND STANDARDS Identify your needs Uniforms Flyers, Presentations, Handouts Templates for Program Forms, Handbooks, & Other Member Management Resources Set standards for use Uniform Policy Color Guides, Logo Standards, Approved Fonts Email Signatures TEMPLATES

INTERNAL BRANDING NEW PROGRAM DIRECTOR ORIENTATION 2017 VOLUNTEER FLORIDA MARKETING INTERNAL BRANDING MEMBER TRAINING AND RESOURCES Provide ready made materials Email signatures Fillable flyers Presentation templates Include standards in member orientation Email etiquette Social media etiquette Uniform fashion show

External communications NEW PROGRAM DIRECTOR ORIENTATION 2017 VOLUNTEER FLORIDA MARKETING External communications SOCIAL MEDIA PRESENCE Identify the best available options Facebook Instagram Twitter Pinterest Snapchat Create interactive events that involve your members, staff, and community partners Photo contests Questions or service highlights #Hashtags

External communications NEW PROGRAM DIRECTOR ORIENTATION 2017 VOLUNTEER FLORIDA MARKETING External communications PRESS RELEASES, NEWSLETTERS, & ANNUAL REPORTS Press Releases Find help first! Connect with your local media outlets Newsletters Monthly – Quarterly Share with partners, members, family, friends, ANYONE! Great stories should be easy – and members love to #humblebrag about their service Annual Reports Share the details of your previous year’s service Great for partners, alum, and potential new partners

questions NEW PROGRAM DIRECTOR ORIENTATION 2017 VOLUNTEER FLORIDA MARKETING questions QUICK RESOURCES CNCS Logo Guidelines Volunteer Florida Logo Guidelines MailChimp Email Marketing CONTACT Heather Grames Florida Conservation Corps Coordinator Phone: 850-766-3327 Email: heather.grames@dep.state.fl.us