Advancement RELATIONSHIP Corporate Welcome to Corporate Relationship Advancement!

Who am I?

your place in the Who are you at your nonprofit? UNIVERSE

Who you represent at your nonprofit matters because it will influence how you hear and interpret parts of this presentation – and I don’t want to lose sight of that.

“The best partnerships aren't dependent on a mere common goal but on a shared path of equality, desire, and no small amount of passion.” Sarah MacLean

the CSR industry is not set up for nonprofits the CSR industry is not set up for Corporations are looking to partner with organizations that help their brands, connect with their CSR missions and help them move forward in their goals. …so why isn’t the same true for nonprofits?

C A R

1 MAP your assets Has your nonprofit identified and organized your strengths and resources to discover solutions for increased corporate engagement and relationship development? Focused on your whole organization, Rhinocorn will help asset map your annual, special event and daily programming to showcase how to increase corporate relationship development.

assets Existing Partnerships Social Good Status Co-Branding Options Volunteer Opportunities Engagement Marketing & Communications Engagement & Education Opportunities Traditional & Social Media Reach Footprint Event Programming Stewardship, Impact & Outcomes Swag 

2 mission VS motion Do you know which of your assets help advance your mission and which assets are just simply branded content? Rhinocorn will help identify your “mission vs. motion” assets, allowing your organization to always lead with mission-driven opportunities to engage your corporate partners.

mission motion

mission vs. motion

3 NEW asset development Does your organization have enough mission-driven assets to excite your corporate partners? Focused on your growth and development goals, Rhinocorn will help identify creative asset and programming concepts to build new public programming, fundraising, marketing, event and engagement models.

development 4 RELATIONSHIP matrix Are you offering your corporate partners and prospects advancing giving levels with customizable mission-driven relationship opportunities? Leading with your mission-based assets, Rhinocorn will help your organization build a dynamic Relationship Matrix and Giving Level model focused on conventional benefits such as co-branding opportunities and social media, but also progressive relationship-building options such as custom cause marketing and enriched employee engagement.

4 BENEFITS NO! NO! NO!

Co-branding alignment Existing Partnerships Social Good Status Co-Branding Options Volunteer Opportunities Engagement Marketing & Communications Engagement & Education Opportunities Traditional & Social Media Reach Footprint Event Programming Stewardship, Impact & Outcomes Swag  Impact alignment Co-branding alignment Engagement alignment Media alignment

matrix development Insert matrix visual and activity? Maybe hand-out starter matrix and to fill parts in – mission and motion ?

culture 5 CREATE a collaborative Is your organization collectively ready to meet the challenges of a newly organized Corporate Relationship Advancement process? Let Rhinocorn help you create a process that builds on the strengths of your organization and accounts for the obstacle you may face to create a collaborative culture that drives your mission and new corporate relationship goals powerfully.

stakeholder matrix List the stakeholders for each of the tracked matrix – those are the people to invite.

In Is your organization collectively ready to meet the challenges of a newly organized Corporate Relationship Advancement process? Let Rhinocorn help you create a process that builds on the strengths of your organization and accounts for the obstacle you may face to create a collaborative culture that drives your mission and new corporate relationship goals powerfully. CONCLUSION

THANK YOU! Is your organization collectively ready to meet the challenges of a newly organized Corporate Relationship Advancement process? Let Rhinocorn help you create a process that builds on the strengths of your organization and accounts for the obstacle you may face to create a collaborative culture that drives your mission and new corporate relationship goals powerfully.

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