Marketing Unit

Guess the Cereal?

Guess the Cereal?

Guess the Cereal?

Guess the Cereal?

“Breakfast of Champions” “Like a Good Neighbor” “Melts in Your Mouth, not…” “They’re Grrrreat!”

Why do we know these slogans so well?

We are ________ with Over ______ marketing messages everyday

Consumer Society (Market Economy)

Consumer Societies are driven to attain purchasing power to buy ______ & ______.

Marketing is a big deal in consumer societies.

Give Them What They Want The Fundamentals of Marketing

Marketing is… Satisfying a __________ needs & wants through: ___________ A ________ or ________

Questions/Implications of Marketing Who are our ________/_______customers? What are their ________/________needs? How can we _______ these needs? Why should customers _____ from us?

Target Market A __________ of consumers at which a company ____ its products and services

Price _______? How much does customer care about price? __________?

Product _____ to make? _____ to make it? Level of _____? How many? How to ______ and ______?

Place ______ sold? What kind of store? __________?

Promotion ______ Promote? ____ Promote? Radio? TV? Billboards? Social media? ______? ___________?

Demographic Factors Demographics __________ ______ Race Income ____________ Economic Circumstances __________ Social influence variables Family background Reference groups Church American Legion Maslow’s Hierarchy of Needs

Discuss McDonalds SWOT Analysis as a class __________ (internal) Weaknesses (________) ___________ (external) Threats (_________) Discuss McDonalds SWOT Analysis as a class

Relationship Marketing (What you want to build) Not mass marketing Aimed at individual Customer _______ not attraction _____-_____, on-going relationships Regular customer contact Spirit of trust Where do we see constant relationship marketing in our daily living??

Five Stages of Product Life Cycle ________ __________- sales are zero, investment costs are high ____________ - profits do not exist, heavy expense of product introduction ___________ - rapid market acceptance and increasing profits ___________ - slowdown in sales growth. Profits level-off. Increase outlay to compete ___________ - sales fall-off and profits drop

Marketing Mix Graphic Organizer Price Promotion Place Product Sweet & crunchy Whole grain Healthy, delicious Excellent source of B-vitaminsBright packaging, different size boxes Homemakers are cost conscious Looking for value Very competitive Convenience stores more expensive TV Commercials Coupons Sweepstakes Offers Recipes Nutritional Info Retail stores Supermarkets Entire aisles Marketing battlefieldFriendly, helpful salespeople