Rich-media Conferencing Deep Dive Mike Fratesi Manager, Unified Communications Applications Solutions Marketing

Agenda Communications Environment Cisco Unified Communications Conferencing Opportunity Cisco Rich-media Conferencing Solutions

Today’s Communication Complexities: Can Result in Ineffective Communications Organizational Reality Higher Cost Less Competitive Business Constraints Customer Reality Lost Revenue Customer Satisfaction Issues Inefficiency Employee Reality Lost Productivity Ineffectiveness Lower Efficiency

Communications: Integral to Business Processes The Vision Extended Enterprise CRM ERP II Industry App. Back Office Business Event 2006: Current Reality CRM ERP II Industry App. Back Office Business Event Communication/collaboration required Communication/collaboration required Near Term Future – Streamlined Business Processes Business Event

Streamline Business Processes Customer calls account representative with a question Account Representative answers with cell phone Using wireless, logs into Unified Personal Communicator Initiates immediate web, video and audio session Agreement reached & viewed by all parties Uses Presence to Locate production manager Acct Rep call customer provides info and receives order Speed Decision-Making and Streamline Business

Widespread Use of Real-time Applications Q1. For each of the following products, please indicate your company’s current usage and planned use: Source: IDC Study on Real-time applications; IT Manager and above, firms >2,00 employees (n=241)

Cisco Unified Communications Bringing it All Together Standards- Based Video Systems Dual Mode Phones IP Phone with Browser Mobile Phone with Browser Mobile Data with Voice Soft Clients Desktop Video Effectively Connecting Applications and Devices… Cisco Clients Presence/SIP Network SIP SIMPLE Presence, Policy, and Routing Services …to Intelligent Services in the Network… Partner Apps Unified Messaging Contact Center Rich Media Collaboration Video Services Call Control

Conferencing Market © 2003 Cisco Systems, Inc. All rights reserved. 8 8 8

Conferencing Market Large and Growing Market >$4 Billion (2004) - Voice, Web, Video Bridging Equipment and Services1 >$3.5 Billion is Voice and Web conferencing services >$500 Million is systems and software Cisco is #1 - Enterprise voice conferencing equipment market share2 1, 2 - Frost & Sullivan

Conferencing Evolves Siloed Systems to Unified Communications Changing Usage Models Drives Evolving Solution Needs Point-to-point Multipoint Voice-only Rich-media Stand-alone Unified Wired Wireless Non-real time Real time Scheduled Ad hoc

The Move to On-Net Conferencing Off-Net PBX/ IP PBX IM Server Content Mgmt. Directory Server Groupware Voice Voice Web Web Data Network Video Video Voice Network Firewall Expensive Weak Integration Limited Security

The Move to On-Net Conferencing Off-Net E-mail/ Calendar PBX/ IP PBX IM Server Content Mgmt. Directory Server Cisco Conferencing Solutions Secure Public Access Corporate Converged Network Firewall Cost Effective Full Integration Secure “Users are motivated to move away from (shared) hosted services to save money, gain security, and increase integration.” Wainhouse Research

IPC Drives On-premises Conferencing IPC Customers are Moving to On-network Conferencing Perceived cost savings, integration and security benefits For organizations on or moving to IPC, > 50% are using on-premises conferencing On-premises adoption is far greater than for those not currently moving to IPC Voice Conferencing Web Conferencing Hosted solution (Off-premise) On-premise solution (CPE-based) Q39: For each of the following types of conferencing, please specify whether you are using an on-premise solution (i.e., equipment is located within your company and integrated with your private networks) or a hosted solution (i.e., a conferencing service provider offers this to your organization as an outsourced service that users must access over public voice and data networks) N=168 Voice conferencing, N= 102 Web conferencing (Respondents who are currently using either voice conferencing OR video conferencing OR web conferencing)

Cisco Rich-media Solutions

Cisco Video Telephony Video is now Just a Phone Call! Built on Cisco Unified CallManager Works with Cisco IP Phones and communications clients High quality video for effective non-verbal communication Cost effective solution Simple installation and flexible configuration

Cisco Unified Personal Communicator Initiate Integrated Voice, Web Video Session Powerful communication tools in a single, desktop application - Presence, Voice, Video, Messaging, Document Sharing, more - Save conference set-up time 1-20 minutes (~55%) 20+ minutes (~40%) with Presence and “drag and drop” setup – Collaborate more - 93% of users would conduct more web and video conferences if was easier - Unified CallManager 5.0 & Unified Videoconferencing Video conferencing Cisco Unified MeetingPlace Express Web Conferencing

Cisco Unified MeetingPlace conferencing for mid-size organizations Cisco Rich-media Conferencing Solutions Enterprise Cisco Unified MeetingPlace Voice, video and Web conferencing for large organizations Cisco Unified Videoconferencing Video MCUs, Gateways & Gatekeepers Cisco Unified MeetingPlace Express Mid-market Voice & web conferencing for mid-size organizations Capabilities

Cisco Conferencing Solutions Improve Productivity and Reduce Costs Personal Productivity Save time - Simple to setup, attend and manage virtual meetings Effective collaboration – Whenever and wherever Business Processes Improvement Accelerate projects, speed decisions Increase sales and support effectiveness and efficiency Reduce Costs Significant component of IP telephony cost savings

Cisco Unified Videoconferencing 3500 Series Multipoint Control Unit (MCU) with Enhanced Media Processors (EMP) H.323, SIP and SCCP end point support New encoder per port architecture ISDN Gateways Addresses small to large group video needs Video conferencing Cisco Unified Videoconferencing Video Telephony Cisco Unified CallManager Rich-media Conferencing Cisco Unified MeetingPlace Solution Flexibility

Cisco MeetingPlace Fully Integrated Voice, Web & Video Conferencing Simple to set up and attend form multiple interfaces Advanced meeting management functionality Deployed on-network for cost savings, application integration and security Highly scalable 2005 Results Who’s Sharing Who’s Speaking Who’s Attending How Attending As Natural and Effective as Face-to-Face

Cisco Unified MeetingPlace Integrated Rich-Media Conferencing Voice Conferencing: Enterprise scalable – 1000+ concurrent users per server Simultaneous IP & TDM connectivity Web Conferencing: Advanced functionality Tightly integrated voice, video and Web conferencing Video Conferencing: Integrated multi-point video Broad endpoint support Voice Web Video IM

Cisco Unified MeetingPlace Express Voice and Web Conferencing Solution Simple, powerful functionality Control meetings and share content from the web Simple setup and attend Ideal for mid-size organizations 20 - 120 concurrent users Simple to deploy and manage Single-server, Linux-based software Install in ~1 hour

Cisco Unified MeetingPlace Express Voice Conferencing IP solution - Broad telephony support Cisco Unified CallManager & Unified CallManager Express Standards-based - H.323 & SIP 20 to 120 concurrent users Reservationless and scheduled meeting support Advanced voice conferencing features

Cisco Unified MeetingPlace Express Web Conferencing Simple Features for Interactive Meetings and Presentations Exceptional User Experience - Flash-based solution Share any document or entire desktop Chat, notes, annotations Meeting management Information & Controls Fast, reliable entry No downloads to attend Broad platform support Windows, Mac, Linux, Solaris Firewall friendly and secure

Cisco Unified MeetingPlace Express Meeting Management Conduct More Effective Meetings With Real-time Information & Intuitive Controls All attendees can: See who is in meeting, who speaking, who sharing Mute/unmute self Status indicator (e.g. “Go faster”) Moderators also can: Mute/unmute, rename other attendees Invite, dial out to others Change others ability to speak, share Note: Cisco Unified MeetingPlace has similar meeting management functionality

Cisco IP Phone Integration Setup and manage meetings from Cisco Unified IP phone user interface Join and initiate meetings* See who is in the meeting** Basic meeting management** Industry First * Available on Cisco Unified MeetingPlace and MeetingPlace Express ** Currently available on Unified MeetingPlace Express only Active roster—Current speaker

Simple Setup and Attend Initiate/Schedule Auto-notify Click to Attend Ad-hoc and scheduled meetings Set up from multiple interfaces Outlook/Notes calendar* Web browser Cisco Unified Personal Communicator** Cisco Unified IP Phone or touchtone phone Collaborate more - 93% of users would conduct more web and video conferences if was easier - * Currently Cisco Unified MeetingPlace only ** Currently Unified MeetingPlace Express only

Compelling Return on Investment (ROI) Can cost justify if conducting … 5 conferences - 5 participants - Every business day Powerful ROI Typically 7 - 12 Months – vs. Service Bureau Including Web conferencing improves ROI Travel savings can be huge Example Voice conferencing - 25,000 min/month at $.10/min Web conferencing - 10,000 min/month at $.12 /min Cisco Unified MeetingPlace Express Licenses (25 voice & 20 web), Hardware, Services at ~ $35,000 Conferencing Savings Realized 30% reduction in conferencing expenses (from in-house conferencing) $1,700 saved monthly on travel avoidance Payback: Under 10 Months

Cisco Unified MeetingPlace Customer Success Solution: On-premises, IP-based conferencing 3000 ports Cisco Unified MeetingPlace Benefits: Simplicity: Easier to set up and attend More secure than hosted service Savings: Over $1 million in first quarter “Oracle had already invested in IP telephony, so it made good business sense … by running conferencing traffic over our internal network, we would significantly reduce domestic and international toll charges” Randy Cook, Oracle Director of Global Voice

Cisco Unified MeetingPlace Customer Success Challenge: Facilitate collaboration among scientists in dispersed locations Simplify participation in conferences Reduce conferencing administration Solution: Cisco Unified MeetingPlace voice, video and Web conferencing solution Benefits: Scientists advance projects through more frequent and effective collaboration Video enriches collaboration Fewer management resources needed “Our job at ESnet is to support scientific research, by providing a single means of collaboration … ESnet users can feel as though they’ve walked through another scientist’s workroom, whether it’s in Albuquerque or Tokyo …” Clint Wadsworth, ESnet Collaboration Specialist

In Summary: Cisco Unified Communications Cisco Unified Communications will help you to boost productivity through solutions that enable to communicate more effectively and streamline business processes Conferencing solutions are moving on-network and are key cost savings and productivity enablers for converged IP networks Cisco Unified MeetingPlace Express provides simple, yet powerful voice and web conferencing for midsized organizations

Questions? CiscoCLP@cisco.com