“We Are S&D” Page Metrics 2016 Web Analytics – Yearend Report Key insights and recommendations made throughout 2016 helped direct website updates and guide upgrades for an enhanced S&D user experience. The reporting from January 1st through December 1st of 2016 includes several highlights analyzing the Key Performance Indicators monitored throughout the calendar year. Pairing these results with a competitive analysis, a new website is scheduled to be revealed in late January of 2017. Mobile accounted for 29.74% overall site traffic 36.85% increase in mobile traffic from 2015 Mobile users in 2016 brought 56,504 visitors to sdcoffeetea.com. On average, mobile users went 2.6 pages deep with an average time of 2:02 on the site. 128,142 unique visitors Avg. 11,649 unique visitors every month 2.76 avg. pages per session 2:27 avg. session duration As of December 1st, 2016, there were 188,906 sessions (+15.83%) of which 67.2% of the audience were new visitors (-2.33%), and 32.8% were returning visitors (+5.13%). *With the announcement of Cott, the S&D website realized a 290% change in it’s typical daily traffic, reaching 2,205 sessions on August 4th. Responsive Design Visitors from NC, GA, FL, VA, CA 55% Visitors from remaining US states, & other countries 45% While the traffic remained predominantly from North Carolina with 33% (up 1.41% from last year), Virginia saw a 58% increase in its visitors in 2016. Most visitors were in the Ashburn, Virginia area. Tennessee, one of the largest traffic drivers of 2015, saw a -3.55% change in it’s visitors. Careers continued the 2014/2015 trend of being the most popular site content. Collections, a page launched in May, found its way into the top five, replacing Concord Jobs. Careers Coffee Collections Capabilities About Us Landing Pages Metrics QSR/FSR 2,208 pageviews Clubs and Resorts 357 pageviews The First Sip Blog 3,619 pageviews Milk Splash 2,935 pageviews Tasteful Twist (Food) 107 pageviews Innovative Products 1,701 pageviews Organic Search still drove the majority of 2016 traffic, increasing 13.46% from last year. Social referral traffic increased 115% from 2015. Most users visited the site through Facebook, but Reddit saw a 27,100% growth, moving from 3 sessions in 2015, to 816 in 2016. Direct Search increased 26.25% over last year, while Referral Traffic decreased 13%. “We Are S&D” Page Metrics 6,007 As of December 1st, the “We are S&D” page had 6,007 pageviews, making it the 10th most visited page on the corporate website. Drawing attention to this page through social media, blog posts, and video placements, we have seen a 52.73% increase in pageviews over last year.