Gabriel Spitz CS 615 In A Nutshell Lecture # 1

Today Me Course objectives – UI design Gabriel Spitz Today Me Course objectives – UI design UI design as a critical part of UX Other fields contributing to UX Course outline My Expectations

Who Am I Gabriel Spitz BA, Psychology, NYU MSIE, SUNY Buffalo Sc.D, Behavioral Sciences, Technion, Israel

Gabriel Spitz Contact Information Email gspitz@akamai.com Phone 781-572-7695 Office hours By appointment If needed M W 8:00-8:15 pm in class Lectures’ Website http://cs615.blackgecko.com

Course Objectives – Understand Gabriel Spitz Course Objectives – Understand Understand what is a good UI Goals and criteria of good UI Learn how to develop a usable and useful UI UI design process Become sensitized to poor UI UI Design issues

UI Or UX A common question, are we designing UI or UX Gabriel Spitz UI Or UX A common question, are we designing UI or UX UI = User Interface UX = User Experience UI is not UX

User Experience and User Interface Design Gabriel Spitz User Experience and User Interface Design UX is the abstract feelings people get from using a product UI is what we design and what people interact with When we design a product we want the UX to be as positive as possible, we want users o enjoy using our product or service, but we cannot manage it Good UX depends on good UI Good quality UI directly impacts UX

Gabriel Spitz UI – UX Example (1) Trello enables users to drag and drop "cards” from one list to another Drag and Drop is a UI interaction pattern Drag and Drop improves UX by making the interaction more convenient

UI – UX Example (2) Airbnb uses "Lazy signup" UI pattern Gabriel Spitz UI – UX Example (2) Airbnb uses "Lazy signup" UI pattern Lazy signup allows users to shop first and create an account later By delaying sign up until a user is ready to buy “commitment” pressure is reduced and shopping experience is improved

Examples of UI  UX UI UX Consistency Instruction Sound effect Gabriel Spitz Examples of UI  UX UI UX Consistency Instruction Sound effect Color schema A sense of familiarity and therefore comfort confidence in how things work reassurance Certain ambiance

Gabriel Spitz Facets of UX Peter Morville 2004

What Will We Cover in CS 615 The process of designing the User Interface Steps in creating a usable user interface How to evaluate the User Interface Principles of usable user interface

Course Requirements Interface design and evaluation projects (60%) Gabriel Spitz Course Requirements Interface design and evaluation projects (60%) Quizzes (30%) Class attendance and participation (10%)

Course Books Recommended Web site Gabriel Spitz Course Books Recommended Garett, J, J., 2003, The Elements of User Experience, User Centered Design for the Web, New Riders publication(Paperback) Norman, D.A., 2013, The Design Of Everyday Things. New York, NY, Doubleday 2013 Web site http://cs615.blackgecko.com