The absolute best in British luxury Challenge Clive Christian had created the world most expensive perfume (£142,000) and was loved by customers worldwide. Insight Retailers and customers were crying out for the brand to innovate across a variety of price points and share more of the exquisite Clive Christian brand secrets. Solution We carefully recrafted the logotype and coat of arms to reflect the brands luxury positioning. One by one we have evolved the products in the Original and Clive's Private collections to ensure that every touchpoint is truly extraordinary and represents British craftsmanship at its very best. Through the new product innovation, range extensions and limited editions we have revolutionized the Clive Christian portfolio and the brand is seeing amazing sales results, new customers and new retail outlets being offered to them. And there is lots more to come that we are unable to share with you just yet – truly exciting times for this British luxury brand. Brand strategy Packaging design Structural design Gifting Instore merchadising & comms Website & digital ads Production consultancy Brand guidelines