ANGELA MONSALVE JONATHAN ESPAÑA SCARLET ROSALES VESL/SPRING 2012

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Presentation transcript:

ANGELA MONSALVE JONATHAN ESPAÑA SCARLET ROSALES VESL/SPRING 2012

Company History John Pemberton ( Atlanta 1886) Jacob’s Pharmacy (sale the first glass) Frank Robinson, Pemberton’s bookkeeper( named the mixture Coca Cola. Asa Griggs Candler ( 1888-1891 ) Company first president. Syrup plants in Chicago, Dallas, and Los Angeles.

Joseph Bredenharn ( Coca Cola in Bottles)

Robert Woodroff 1923 became the company president. 1928 Olympic Games. Safeguarding the brand Robert Woodroff 1923 became the company president. 1928 Olympic Games. 1941 World War II ( Coca Cola six pack) New flavors in 1940

1980’s New Coke ( Diet Coke)

Sandy Douglas President, Coca Cola North America. Coca-Cola President Sandy Douglas President, Coca Cola North America.

Products Energy Drinks Coffee Juices and Juices drinks 100 % juice Juice drinks Juices and Juices drinks 100 % juice

Soft Drinks Sport Drinks Tea Varieties of Water

The Coca Cola System Global business Manufactures and sells concentrates. Bottling partners.

Coca Cola Headquarters Atlanta, Georgia

Facts 1.7 billion services per day #1 sparkling beverages sold Revenue US$35.119 billion

Why is the Coca Cola Company successful? Branding 500 brand, 3,300 beverages over 200 countries Bottling and packing From small family to large international traded company

Marketing/Advertising Television, online programs, sponsorships, package design

The Coca Cola Scholar Foundation (CCSF) Scholarships The Coca Cola Scholar Foundation (CCSF) Was founded in 1986