City Harvest – Pratt Partnership WORK PLAN v3 City Harvest – Pratt Partnership

GOALS In general, we aim to help City Harvest in their goal of developing innovative solutions for ending hunger in communities throughout New York City. As a more specific goal, we want to develop visually appealing and creative materials that will enrich the Bed Stuy Mobile Market experience and its nutrition education efforts, taking into account the unique needs of the neighborhood. We also wish to bring art into play and engage kids, as well as adults.

PARTICIPANTS AND ROLES City Harvest Carla Kaiser - Senior Manager of Community Partnerships Tony Ortiz – Manager Mobile Markets Sheilah Crowley - Director of Community Partnerships Heather Wallace - Director of Marketing Pratt Alana Ortiz Chelsea Washington Matthew Robinson Participants of the Bed Stuy MM (community)

TIME FRAME February 5 - Matthew visited the Bed-Stuy Mobile Market                  9 - Alana visited the Bed-Stuy MM                12 - Chelsea visited the Bronx MM                16 - Alana met with Carla (Senior Manager of Community Partnerships) @ City Harvest's headquarters March 5 - Chelsea, Matthew & Alana visited the Bed-Stuy MM                 17 - Chelsea & Alana met with Carla, Heather Wallace (director of Marketing), Sheilah Crowley (director of                        Community Partnerships, and Tony (manager of Mobile Markets) to present the proposals for the project. 23 - Class workshop for layout design

TIME FRAME March 30 – Class presentation - Work Plan v2                              Versions of the banner 31 – Presentation to Carla - Versions of the banner (with materials and details of production) April 2 – Visit to MM. Art activity (+ coffee & snack) 13 – Class presentation> Updated SWOT 15 – Presentation to Carla > Postcard designs 20 – Class presentation > Updated work plan

TIME FRAME Rest of April May Choose postcard design Send postcards to print Work on pieces for the raffle Submit sandwich board design? May Collect paintings for raffle Get postcards from printing shop Final activity: May 7th

MATERIALS Possible materials: Canvas Easels Paints & brushes Chalk For the raffle: Tickets Box Works from artists Table decorations?

DETAILS (meetings with collaborating organization) UPDATE Banner #2 was selected Heather Wallace will be identifying companies that will be able to do the printing and coordination of it. They will have 3 different ones made- per market.  Carla asked us if we are available after May 7th  to have us at the print vendor meetings. They asked us about taking banner #2 and making it applicable to 2 sandwich boards on the sidewalk. They’re trying to figure out how to take the same information to the Melrose site, which needs a free-standing sign. We’re waiting for them to select the designs of the postcard and accept the proposal for the raffle. Submitted the data from the survey.

COLLABORATION CH provided 3 works of research: (February) Melrose Mobile Market Evaluation Report Data from Registration Forms Data from Surveymonkey.com Feedback from proposals (March) Feedback from versions of the banner (April) Feedback from postcards (April)

COLLABORATION Possible aspects of the MM that CH would like the project to address Best flow of traffic Better use of time waiting in line More visually appealing and portable educational materials containers Sharing of recipes Participants to be better informed about future dates of the market and about other CH services More volunteers Engage kids

PROJECT > BANNER

PROJECT > SANDWICH BOARD

PROJECT > SANDWICH BOARD

PROJECT > SANDWICH BOARD 32”x48” (without frame) Velcro strips for images of produce and “next dates” Depending on the material, it can be coated with magnetic paint for putting up the pictures of the helpers. Stick-on paper holders If the board is chalkboard or dry-erase, the events van be easily written down. If not, a small dry-erase board can be installed (or other options).

PROJECT > POSTCARDS

SWOT (BANNER) Strengths Weaknesses Opportunities Threats Less volunteers needed to answer questions / hand out information Important info. about the MM is clear and available Can be used for any of the markets Requires a certain amount of time before each market to put it together Opportunities Threats Marketing experience/ working with Marketing Department Budget The pockets falling apart Losing pieces Not enough time for production (for us to see it finished)

SWOT (RAFFLE) Strengths Weaknesses Opportunities Threats Reason to stick around (waiting for the raffles) FREE STUFF! Involves our work directly Something new & exciting at the MM (start to see it as more than just an “errand”) Works of art have the MM theme Could have been more uplifting to find only artists from that community Opportunities Threats Finding artists that are glad to help We are artists Not having the works ready on time?

SWOT (ART PROJECT + POSTCARDS) Strengths Weaknesses Involve kids in a fun & creative activity Makes them proud to see their work The MM is not just an “errand” anymore Opportunities Threats Having kids show on that occasion, which is rare Their disposition