Media Planning and strategy

Slides:

Advertisements

Similar presentations

Event & Sport Promotion Sports Marketing 5.2 Sports Promotion & Projects Sports Marketing 5.2 Sports Promotion & Projects.

Advertisements

PROMOTION ALL MARKETING ACTIVITIES OTHER THAN PERSONAL SELLING, ADVERTISING AND PUBLIC RELATIONS, THAT ARE USED TO STIMULATE CONSUMER PURCHASING AND.

Amount of time average American child spends in front of electronic screens in one day? __________ How long is television on each day in a typical American.

Chapter 15 Promotion Strategies: Advertising. Chapter Outline The Role of Advertising Patterns of Advertising Expenditures Advertising and Regulations.

Identify and Meet a Market Need

MARKET YOUR BUSINESS Chapter 9

Chapter 14 Integrated Marketing Communications PROMOTION.

Promotional Mix Variety of Promotional Methods 2.

Promotions 1 Promotional Elements Advertising Publicity Sales Promotions Personal Selling Entrepreneurship Mr. Bernstein.

Virtual Business Sports Media Planning. Promotion All activities used to inform & persuade consumers to buy products & services.

Chapter 9 Print Media Outline Print media Newspapers Magazines

Ch. 12: Evaluation of Print Media

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 7.

Sports & Entertainment Marketing Mr. Bernstein Promotion, pp May 13, 2013.

International Marketing © Thomson/South-Western ChapterChapter International Marketing Communication Exemplify the communication model and steps.

What is Media? Lesson 1 Unit 4 The Broader Picture: Language Use in Media and Politics.

Set Marketing Goals By: T.Taylor. You need to set goals to help shape your marketing plan, after you have your marketing mix. These goals should reflect.

Promotion comes from the Latin word promovere, which means to move forward, or to contribute to growth or prosperity of something. Promotion was defined.

Sports and Entertainment Marketing

World Marketing Conference Field Marketing Workshop 2015January, Team Name: Team Number: Team Concept: Team Members:

Data Type 2010 (Estimate) Population 4.4 million Literacy rate 100 % Per capita GDP US $ 4,400 Urban/rural population 53%/47% Cell phone penetration 2.8.

Marketing Hospitality, 3rd ed., Hsu/Powers Chapter 12 Marketing Communication: Advertising.

Entrepreneurship Mr. Bernstein Developing a Promotion Strategy, pp November 3, 2014.

Intro to Marketing Mr. Bernstein Promotion and the Promotional Mix, pp October 24, 2013.

Promotions HSS 5263 Sport Marketing Brian Turner.

PROMOTION AND PROMOTIONAL MIX

CHAPTER 6: INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Lecture

Cold Stone Creamery The Harris Agency Morgan Harris, Kasey Brandmahl, Laura Johnson, Jennifer Garriques.

Intro to Marketing Mr. Bernstein Promotions 1 Promotional Elements Advertising Publicity Sales Promotions Personal Selling.

PROMOTIONAL MIX.  Strategy used by companies to inform and persuade a target market  “Any combination of Advertising, Selling, Publicity, and Sales.

Fundamentals of Online Promotion

Promotional tools and techniques  Programmers and event planners have a variety of tools and techniques available to communicate effectively with their.

4.01Exemplify advertising. What is advertising? Any non-personal paid form of communication designed to inform, persuade, or remind customers about a.

1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Chapter 14 Prepared by Deborah Baker Texas Christian University.

© 2011 wheresjenny.com Types of Advertising 1. © 2011 wheresjenny.com Types of Advertising 2 Print Advertising Newspapers, Magazines, Brochures, Fliers.

For use with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited. Chapter 16: Advertising and Sales Promotion.

Chapter 15 Promotion Strategies. Chapter Outline The Role of Advertising Patterns of Advertising Expenditures Advertising and Regulations Advertising.

Above-the-line promotion. Promotion Promotion is about the communication that occurs with customers and potential customers Promotion can be used to:

1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Chapter 12 Prepared by Deborah Baker Texas Christian University.

Sarojads Services Saroj Ads is the best Ad Agency to facilitate the customers and marketers to meet at a place and it avail the facility to sell out their.

Television Radio The Internet billboards badges, T-shirts, carrier bags posters newspapers and magazines transport hot air balloons shop windows.

Advertising Medias Chapter 1.6. Media TypeAdvantagesLimitations Newspapers Timeliness; good local market coverage; high believability Short life; poor.

Advertising. Warm-up Discussion What are your impressions of advertising in daily life? What part has advertising played in your purchase or selection.

Sports and Entertainment Marketing 1

MARKET YOUR BUSINESS Chapter 9

Sports and Entertainment Marketing

Ways To Promote The Product

MARKETING STRATEGIES BENEFICIAL TIPS.

Advertising Planning Week 3 Lecture 2.

Marketing Communication: Advertising

INTEGRATED MARKETING COMMUNICATIONS (IMC) PLAN Communications Channel

PROMOTION AND PROMOTIONAL MIX

6.02 Exemplify advertising

Promoting Your Product

BSCOM 300 RANK Education Your Life- -

BSCOM 300 RANK Education for Service--bscom300rank.com.

MARKET YOUR BUSINESS Chapter 9

Types of Ads Advantages Disadvantages Newspapers Magazines Radio TV

Advertising Media The forms of communication through which advertising reaches its audience Newspapers Relatively inexpensive and timely; short life span.

Ch. 13 Support Media Support media are referred to by several titles, among them alternative media, nonmeasured media, and nontraditional media.

of which vehicle to purchase/lease?

Mrs. Alexander-Harrison

Advertising Planning Week 3 Lecture 2.

Integrated Marketing Communications

PROMOTION Written by: Krystin Glover

Ch. 14 Advertising 14.1 Advertising Media.

Advertising & Market Research

Media Institutions - Advertising

Presentation transcript:

Media Planning and strategy Sources of media information and characteristics of media

An Overview of Media Planning television newspapers, radio, and magazines outdoor advertising, transit advertising, and electronic billboards. direct marketing, interactive media, promotional products advertising, and in-store point-of-purchase options

Activities developing the media plan

Activities developing the media plan

Activities developing the media plan

Activities developing the media plan

Developing the media plan

Where to promote?

Developing Media Strategies

Scheduling methology

Scheduling methology

Scheduling methology

Media Characteristics

Media Characteristics

Media Characteristics

Media Characteristics