Developing a concept …… the principal idea(s) you want to explore • the emotions you want to evoke • the impact you wish to have on the audience

Developing a concept …….. The concept is like your pitch – the document you would produce to gain funding Concept Treatment Planning materials

Design and plan Level 3 AS 91494 Achievement Achievement with Merit Achievement with Excellence Produce a design for a media product that meets the requirements of a brief. Produce a convincing design for a media product that meets the requirements of a brief. Produce a compelling design for a media product that meets the requirements of a brief.

Design and plan Level 2 AS 91252 Achievement Achievement with merit Achievement with excellence Produce a design and plan for a developed media product, using a range of conventions. Produce a detailed design and plan for a developed media product using a range of conventions. Produce a detailed, integrated design and plan for a developed media product using a range of conventions.

Developing a concept - the target audience When developing a media product why is it important to identify and understand your target audience?

Target audience? A film festival to be held in this local community (hypothetical) Or you might want to pitch your film at a specific competition or website Outlook for Someday – (sustainability focus) Loading Docs Show Me Shorts Or ………. Define your target audience

‘ The Outlook for Someday' challenges young New Zealanders to make a sustainability-related film. DOC is a partner of the challenge

Target audience Research your target audience, and add relevant details as part of your concept. Age, location, interests. If there is a website what is the brief given How would your proposed idea link to the interests and experiences of this audience? Form and length ? Use of visuals and music? Audience Expectations: How can you meet these expectations? Consider how you might also disrupt these expectations to engage/provoke your audience?