Unit 02 How do colors affect the way we feel?

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Presentation transcript:

Unit 02 How do colors affect the way we feel? Reading 1. How colors Make Us Think and Feel Reading 2. The importance of Color in Business

Reading 1. Vocabulary affect (v.) affection (n.) culture (n.) emotion (n.) psychological (adj.) specific (adj.) represent (v.) unaware (of) (v.) universal (adj.) universe (n.)

Green represent ‘life’ and ‘nature’. renewal Spring well-being

Blue represent ‘peace’ and the color of the ‘sky…’.

Red, yellow, orange represent ‘warmth’ and ‘comfort’ or a ‘feeling of anger’.

Chromotherapy = Color therapy

What do you think? Why do soccer referees wear ‘black’ uniforms?

2. Do brides wear ‘white dress’?

Reading 2. The importance of Color in Business Vocabulary advertising = ad (n.) consider (v.) dependable (adj.) encourage (v.) environment (n.) establish (v.) = set up service (n.) variety (n.) c.f. vary (v.), various (adj.)