Price Skimming Often in Technology market Early adopters

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Presentation transcript:

Price Skimming Often in Technology market Early adopters Over time change to become more competitive

Price Skimming Adv Dis High profit margins . Apple quarterly results: $18bn profit (£11.8bn) - biggest ever by a public company $142bn (£93bn) net cash reserves 74.5m number of iPhones sold 39.9% profit per product Flexibility to lower the price as part of an extension strategy in the future Reduce the size of your market regarding as some may be unable to afford the higher price. The quality of product must be reflected in the premium price

Price Penetration

Price Penetration Adv Dis

Competitive Pricing

Competitive Pricing Adv Dis

Loss Leader

Loss Leader Adv Dis

Cost Plus Pricing

Cost Plus Pricing Adv Dis

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