Chemicals and Hybrid Seeds Growth strategy for a multinational hybrid seeds and pesticides company (1/2) Objective Sector To help the client with the growth strategy for the company based on adoption & buying behavior, client’s positioning and potential gaps in the market Chemicals and Hybrid Seeds Key points Description KEY ISSUES Understand broad issues and challenges across entire cultivation cycle Adoption and buying behavior for farmers around Specialty CPP and Hybrid seeds Value proposition of client and comparing it with competitors Inputs from farmers and agri-retailers on CPP and Hybrid business APPROACH 20 Focus group discussions were conducted across key state-crop combination (10- Hybrid seeds, 10- Pesticides) and 97 surveys were conducted with retailers across India The data from focus groups and retailer surveys was analyzed to provide recommendations to the client RESULT Growth plan for the client in line with the existing base Source: RedSeer Knowledgebase

Decision Making criteria Retailer engagement matrix Growth strategy for a multinational hybrid seeds and pesticides company (2/2) Decision Making criteria Company positioning Retailer engagement matrix Key issues for farmers Source: RedSeer Knowledgebase