Hyundai: search by android/ios June 2015

In-car technology matters Entertainment and navigation features influence consideration sets 34% Yes “Technology features in the car will make or break my decision”2 Source: KBB Market Intelligence – In-Vehicle Technology Survey, Mar 2015 Q: In your shopping process, when would you consider each of the following? Q: When choosing the car I will purchase…

But car shoppers lack awareness of upcoming smartphone integrations Source: KBB Market Intelligence – In-Vehicle Technology Survey, Mar 2015 Q: Both Google and Apple are producing technology to integrate your mobile phone with your car’s in-dash display. Are you aware of either of these technologies?

Only 1 in 5 Android smartphone owners know the correct name of Google’s infotainment system Source: KBB Market Intelligence – In-Vehicle Technology Survey, Mar 2015 Q: What is the name of each company’s product? Base: Android smartphone owners

Only 12% of iPhone owners know the correct name of Apple’s infotainment system Source: KBB Market Intelligence – In-Vehicle Technology Survey, Mar 2015 Q: What is the name of each company’s product? Base: Apple iPhone owners

When starting their research, potential Hyundai shoppers may not factor in the lineup’s Android Auto integrations

Consider a high-reach opportunity at the start of the shopping journey KBB.com Home Page 10.9 MILLION Average Visits Per Month Source: Omniture, Jan-Dec 2014

Educate & Elevate – SEARCH BY ANDROID/iOS Aid shoppers in identifying smartphone-integrated vehicles while promoting Hyundai’s Android Auto models Custom “Search by” tab showing vehicles by Android or Apple smartphone integration Prominent integration of Hyundai assets that link to OEM site Hyundai called out within lists Link to KBB.com editorial to educate shoppers on mobile OS integrations* Generate awareness of Hyundai’s Android Auto integrations Increase brand favorability by helping shoppers with an unfamiliar feature Mocks are concept only. Actual design and layout of product is subject to change upon production. *Pending final editorial decisions.

Educate & Elevate – SEARCH BY ANDROID/iOS Aid shoppers in identifying smartphone-integrated vehicles while promoting Hyundai’s Android Auto models 1 Tab integrated with other browsing options Browse by OS menu Integrated Hyundai assets that link to OEM site Link to educational KBB.com editorial* “Coming soon” list with Hyundai highlighted 1 2 2 3 4 3 4 5 5 Mocks are concept only. Actual design and layout of product is subject to change upon production. *Pending final editorial decisions.

Pinpoint Likely Prospects – ANDROID SMARTPHONE TARGETING Deliver Android Auto touts to shoppers who can immediately use it Custom targeting to Android smartphone devices, by segment Boost consideration among the shoppers most likely to benefit from Android Auto integration Send interested shoppers to Hyundai’s mobile site Mocks are concept only. Actual design and layout of product is subject to change upon production.

Thank you!