24x7Social Presents: Winning with Inbound Marketing

The Value of Inbound Marketing Companies that excel at utilizing In-Bound Marketing generate 50% more sales ready leads at 33% lower cost From Hubspot.com

Marketing That Your Prospects Will Love! Inbound marketing centered on your hub < Blogging: We create and deliver great content < Social Media: Engage prospects and convert < Calls-to-Action: Personal offers for each visitor < Landing pages: Capturing the Lead < Lead Management: Centralize your marketing < Email Marketing: Nurturing until lead maturity < Marketing Automation: A better way to nurture your leads – if this, then that Your Website Your Hub

Meeting Prospects Expectations < Your prospect wants to be familiar with you and your company < Must perceive that you and your company to be expert in your field < Must believe that your company understand their specific issues and can solve them < Likes and respects your company enough to want to buy from you

However, Many Prospects are Squandered Why? 50% of prospects are qualified but not yet ready to buy; only 25% of leads are legitimate and should advance to sales Most leads that are not ready to buy are often thrown away From Hubspot.com

Follow, Trust, Engage, Offer

The Traditional Model of Marketing 7 The Traditional Model of Marketing Stimulus (Advertising Direct Mail Cold Calling) The Face-to-Face Purchase Moment Ownership In-store Experience Out-Bound Marketing 7

The New Model of Marketing 8 The New Model of Marketing Inbound Marketing Stimulus (Advertising) The Face-to- Face Purchase Moment Ownership Nurturing Building Trust Adding Value Engagement Interaction Offer 8

Outbound vs Inbound Pull vs. Push

Inbound Marketing Methodology < Get Found Create Optimize Promote < Convert Visitors to Leads (via Landing Pages & Blogs) Convert More Leads to Customers < Analyze & Repeat

Getting Found 1.Create Remarkable Content Blogs, web pages, videos, photos, webinars, white-papers - useful, interesting, thought- provoking & entertaining content 2.Create Content Consistently Quantity helps – more to be found Creates a habit – great content is in demand

Optimize Your Remarkable Content < On-Page SEO (keywords, titles) 25% of how you rank in search engines < Off-Page SEO (the process of building links & getting other sites to link to your site) 75% of how you rank in search engines.

Promote Your Remarkable Content Promote via Social Media Great content gets shared Build on your relationships Give back – it's the Golden Rule Promote via Paid Search (PPC) Nurture Your Marketing Database (Email) You want them to “raise their hand” Leverage Traditional Channels Press releases etc.

Converting More Visitors Into Leads & Customers We create compelling "calls to action" Our Landing Pages Create offers that convert to leads Develop lead intelligence Nurture the lead Deliver the right content at the right time Focus on the hottest leads! Convert more leads into customers

The Importance of Calls to Action < Calls-to-action can help you learn more about your leads’ interests. what they click on indicates what they want to learn more about < Provides valuable information to your sales team, and it also helps you understand which types of content to use in future nurturing efforts

We Use Lead Magnets to Build Value #1: Your Free Reports, White Papers and E- Books #2: Product Demonstrations (videos) #3: Product Samples #4: Social Media - building enthusiasm #5: Blogs that offer education and tips #6: Special events – live or online

What is Lead Nurturing? “How you sell me is how you will serve me." (Lead Nurture) is communicating consistent and meaningful touches with viable prospects regardless of their timing to buy From customers: “How you sell me is how you will serve me."

The Importance of Social Media Social media is a component of Inbound Marketing < We give people the chance to share your offer with their network. < We make sure your emails are optimized with social media following links/icons < We let people choose whether they want to follow you on Facebook – it's a good sign if they do!

Nurturing thru Engagement Social Media, Adding Value, Education Email, Blog, or Social Media Engagement Landing Page Headline Captivating Headline Body Relevant Info Call to action (CTA) Call to action (CTA) Send to Sales

How a Campaign Is Planned We set up the game plan - < Goals Generate new leads? Re-awaken old leads? Increase lead quality? < Define your buyer types and segment < Define how we build value. Which magnets to use?? < Set up a time-line < Measure and improve

We Track Everything! < Click-thru-rate < Number of new leads < Which offers convert best < Conversion rates < Unsubscribe rate

Ready to get started? Let's create marketing that people will love! Contact us at: 24x7Social.com/contact