APPLE INC. THINK DIFFERENT SUBMITTED BY: Radhika Bajaj Ankit Thakur Laksh Mangla

FOUNDERS OF APPLE

Apple-vision and mission Vision-We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. Mission-Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store and is defining the future of mobile media and computing devices with iPad.

Strengths Well recognized ,product differentiated,unique design,easy to use products. 4th largest player in the global mobile phone market. Brand image, brand stability and brand loyalty. Powerful financial performance.

MACRO ENVIRONMENT APPLE POLITICAL DEMOGRAPHIC CULTURAL ECONOMIC TECHNOLOGICAL NATURAL

MARKETING INTERMEDIARIES MICRO ENVIRONMENT MARKETING INTERMEDIARIES iStudio In thailand. Financial intermediaries. Marketing service agency SUPPLIERS MICROSOFT AND INTEL SONY FOXCON APPLE COMPETITORS ANALYSIS 1.SONY 2.NOKIA 3. HTC 4.SAMSUNG

MARKET RESEARCH IGNORED THE CRITICS PARTNERING WITH EXPERT ENTERPRISES

CUSTOMER RELATIONSHIP MANAGEMENT APPLE tries to manage customers by providing the best of services to retain them. Steve jobs said customers didn’t ask for the iTunes store, but today they cant live without it. Customers didn’t ask for the iphone,but today millions of people cant live without it.

LEARNINGS HOW MICRO AND MACRO ENVIRONMENT AFFECTS THE APPLE. HOW COMPANY IS ABLE TO RETAIN THE CUSTOMERS. HOW IT DO MARKET RESEARCH TO ACQUIRE THE NEW CUSTOMERS.

THANK YOU