Welcome to professional advertising on 103.1 Central FM Central FM is the number one commercial radio station in the Forth Valley with local programming, local news and local sport.

Central FM….the story so far Central FM was launched in June 1990 and we have continued to grow in listenership locally and worldwide since that day, we are an independently owned business for the people of Forth Valley and their businesses We believe in local marketing; local studios, local presenters, local account managers, local charities, local events and local clients. We provide round the clock news bulletins, up to date traffic & travel information and keep the Forth Valley moving along smoothly to great songs all the time! Central FM music policy is to play great songs aimed at our core target market 24 – 55 year olds - It is not a coincidence that our target audience is 24 - 55 year olds - this is the age group who typically hold the purse strings in the household Central FM customer charter is to listen to, create and deliver the highest and most professional radio campaigns Central FM has been the catalyst to find, keep and grow our clients customers for many years, delivering their marketing needs and expectations.

Core Transmission Area Central FM is the Forth Valley’s most listened to commercial radio station!

DAB Transmission Area Central FM are broadcasting across Scotland on Digital Radio to a potential 2.8 million people.

Central FM’s TSA Audience Facts Central FM are the Number 1 Commercial Radio Station in the Forth Valley with 52,100 adult listeners each week Capital FM have 42,100 listeners Heart FM have 41,200 listeners Our core audience is 24 – 55 year olds The population of the Forth Valley is 213,200 with over a quarter tuning into Central FM! 51% of the population are ABC1’s with 23% of them listening to Central FM 10.6 Market Share % 8.4 Avg. Hours 52,100 Total Reach 24% Reach 439,300 Total Listening Hours Sourced by RAJAR (www.rajar.co.uk) figures from Q42015

Central FM’s TSA Profile Reach V Population Sourced by RAJAR (www.rajar.co.uk) figures from Q3 2015

The 7 Reasons to use radio? Radio reaches people at relevant times and places Radio drives response, especially online Radio reaches out in a world of ad avoidance Radio is “a friend” Radio creates a large ‘share of mind’ for a brand Radio offers cost efficient targeting Radio has a ‘multiplier’ effect on other media 7

Commercial Opportunities Tailor made on-air campaigns that deliver results Bespoke competitions On air promotions with live presenter reads & promotional trails Sponsorship of shows and features Interactive solutions on website with the ability to create mini sites for competitions/promotions Bringing radio to you…….Roadshows, Live Broadcasts & Live Links Fantastic creative writing team

Online and Mobile 282,439 page impressions / 90,110 unique users – Jan 15 to Jan 16 Centralfm.co.uk is highly interactive with our listeners, it features competitions, local events, local news. Check out our app! Download it down, available on Android & The App Store – Over 4,313 downloads Attracting 17,923 Facebook “likes” Followed by 7,445 on Twitter

The voices of Central FM Joe Kilday @ Breakfast Weekdays from 6am Dougie Jackson on Daytime Weekdays from 10am Liam McCann’s Drive Time Weekdays from 3pm

24 hour programming schedule Monday - Friday What…. Who…. 0600 – 1000 Joe Kilday @ Breakfast Joe Kilday   1000 – 1400 Central FM Daytime with Dougie Jackson including Retro Recall Dougie Jackson 1400 – 1500 You Choose Central Non-stop music via a Twitter feed – Tweet us to request your song! 1500 – 1900 Liam McCann’s Drive Time Liam McCann 1900 – 2200 Evening Show John Mulgrew 2200 – 0100 Late Show Gavin Dick 0100 – 0600 Uninterrupted Hits Non-stop Music Central FM weekends include Saturday Morning with John Mulgrew, Daytime with Woolfy, Afternoons with Paula Cameron, Saturday Night 90-00’s with Brad Yule. Sunday morning starts with You Choose Central, Daytime with Woolfy & Afternoons with Tom Bell then the Vodafone live chart plus Sunday Evenings with Brad Yule.

Some of our current partners….

Please call the sales team on We are able to create bespoke advertising & sponsorship packages that suit the needs of you and/or your clients. Thank you for allowing Central FM to present this information. Should you have any questions, or require more information, please contact us. Thanks again For any enquires: Please call the sales team on 01786 577024