Lean Startup, Customer Development, and Business Model Canvas Learning for Life Lecture Mike Marasco
This Talk is Based On
We now know how to make startups fail less
How?
The Entrepreneurial API
Entrepreneurial API = 3 parts Business Model Canvas
Entrepreneurial API Part 1 + Part 2 Customer Development
+ + Entrepreneurial API Part 3 Agile Engineering Agile Engineering
Startups Are Not Smaller Versions of Large Companies
Startups Are Not Smaller Versions of Large Companies Large Companies Execute Known Business Models
Startups Are Not Smaller Versions of Large Companies Startups Search for Unknown Business Models
What’s A Startup?
A temporary organization designed to search for a repeatable and scalable business model
A temporary organization designed to search for a repeatable and scalable business model
A temporary organization designed to search for a repeatable and scalable business model
A temporary organization designed to search for a repeatable and scalable business model
Startups Fail Because They Confuse Search with Execute
Turning Hypotheses Into Facts
The Four Steps – The Startup Path Customer Development
There Are No Facts Inside The Building, So Get the Heck Outside Customer Development There Are No Facts Inside The Building, So Get the Heck Outside
Test the Problem, Then the Solution Customer Development Test the Problem, Then the Solution
The Entrepreneurial Journey Customer Development The Entrepreneurial Journey
What Are You Building and For Who? Value Proposition What Are You Building and For Who?
Who Are They? Why Would They Buy? Your Segments are Double Sided! Customer Segments Who Are They? Why Would They Buy? Your Segments are Double Sided!
How does your Device Get to Customers? Channels How does your Device Get to Customers?
Customer Relationships How do you Get, Keep and Grow Customers?
Revenue Streams How do you Make Money?
What are your most important Assets? Key Resources What are your most important Assets?
Who are your Partners and Suppliers? Key Partners Who are your Partners and Suppliers?
What’s Most Important for the Business? Key Activities What’s Most Important for the Business?
What are the Costs and Expenses Cost Structure What are the Costs and Expenses