Welum is a non-commercial publication working both online and offline to produce a combination of high fashion and art. A worldwide team where each member is independently experienced both in the market and in their geographic location promotes the technology moving efforts to drive the fashion industry forward, henceforth, forming a global community where fashion and art is the platform.
MARKET Declining interest in fashion blogs High-end brands growing
INTERNAL PROBLEMS Logistics Public relations
EXTERNAL PROBLEMS Product exclusivity Website layout Logo
INTERNAL SOLUTION Contracts PR event for coffee table book
EXTERNAL SOLUTION Reduced free content Promotional free trial month
EXTERNAL SOLUTION Website Redesign
EXTERNAL SOLUTION Logo Refinement
FINANCE
MARKETING PLAN
SALES OPPORTUNITY Collaboration with fashion and art schools Loyal customers Discovering new talents
SUMMARY Unique concept Indirect competitors Minor company adjustments Vast number of opportunities
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