Your business is our concern WORKFLOW EXTERION 1 februari 2017 Your business is our concern

WORKFLOW Campaign running-phase Campaign ended, reporting-phase Prospect / Pitch phase Campaign setup-phase

Prospect / Pitch phase MOCKUPS Tailored to client brand Examples Use cases Mobile features displayed TARGET ADIENCE Demographics Location Behaviour TARGETING FEATURES Man/Woman/Age Geo-fencing Interests Whitelist/Blacklist Device/OS/Carrier Retargeting RATECARD Pricing model that suits the needs CPM based

Campaign setup-phase BRIEFING Campaign Goal Campaign Audience/Targeting Duration Budget CREATIVES (one or more of the below formats) Rich Media Video Native Standard IAB (1-3 days in advance) CAMPAIGN SETUP Multiple strategies Whitelisting/Blacklisting Frequency cap per strategy Targeting settings per strategy Budget allocation per strategy Audience list creation FINAL CHECK & LIVE Double check all creatives (rendering/clicking) Double check all campaign rules/ targeting/audiences Validate campaign setup and activate Screenshots of Campaign 'LIVE' in action

Campaign running-phase WEEKLY REPORTING Daily Impressions/Clicks/CTR/Conversion Top 10 performing publishers Creative breakdown report COLLECTION OF UDER ID’S GAID (Google devices) IDFA (Apple devices) ANALYSIS Publisher performance Ad format performance Audience performance Geo-fence performance Device/other performance OPTIMISATION Remove/decrease underperforming sources Improve/increase high performing sources Quick update on optimisations (weekly)

Campaign ended, reporting-phase FINAL REPORT Daily Impressions/Clicks/CTR/Conversion Top 10 performing publishers Top performing geo-fences (if applied) Creative breakdown report Technical breakdown report (devices/OS) Weekday insights Graphs and visuals for all of the above Campaign Screenshots KEY LEARNINGS Bullet-point style Key Learnings Advise for next campaign/follow-up Debriefing