Assessing Visitor Experience

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Presentation transcript:

Assessing Visitor Experience for the Te Papa Natural Environment Zone Renewal Shannon Harrington Brooke Klepper Shannon Moffat Kaylee Perron

The goal of this project was to provide Te Papa with recommendations for the renewal of the Natural Environment Zone. Understand the mission and vision of Te Papa. Evaluate visitor experience in the existing galleries. Propose recommendations based on visitor feedback.

The goal of this project was to provide Te Papa with recommendations for the renewal of the Natural Environment Zone. Understand the mission and vision of Te Papa. Evaluate visitor experience in the existing galleries. Propose recommendations based on visitor feedback.

Understand the mission and vision Appreciate the unique biodiversity of New Zealand Recognize the problems that the natural environment faces Feel inspired to take action to preserve it

Distribution of Site Evaluation Scores

The goal of this project was to provide Te Papa with recommendations for the renewal of the Natural Environment Zone. Understand the mission and vision of Te Papa. Evaluate visitor experience in the existing galleries. Propose recommendations based on visitor feedback.

Measure visitor experience in the existing galleries

Mountains to Sea

Colossal Squid 27 out of 31 1 minute Visitors Stopped: Dwell Time: Comments: “Alien-like” “Its eye is the size of a soccer ball”

4 of the visitors completed the video Squid in 3-D Video Visitors Stopped: 8 out of 31 Dwell Time: 4 minutes 4 of the visitors completed the video P

Awesome Forces

14 people had to wait in line Earthquake House Visitors Stopped: 24 out of 31 Dwell Time: 4 minutes Took up 24% of average time in gallery 14 people had to wait in line

Zealandia Section Visitors Stopped: 18 out of 31 Dwell Time: 1 minute

Bug Lab

Swarm Lab: Japanese Honeybees Visitors Stopped: 28 out of 30 Dwell Time: 2 minutes 15 of the tracked visitors engaged in the rubbing pad activity

17 of the tracked visitors conversed with others Flight Test Station Visitors Stopped: 18 out of 30 Dwell Time: 4 minutes Took up 11% of average time in gallery 17 of the tracked visitors conversed with others

Distribution of Visitor Time in Exhibitions Average = 14 minutes Average = 18 minutes Average = 35 minutes

The goal of this project was to provide Te Papa with recommendations for the renewal of the Natural Environment Zone. Understand the mission and vision of Te Papa. Evaluate visitor experience in the existing galleries. Propose recommendations based on visitor feedback.

Focus on topics that are unique and native to New Zealand

Maintain a connection between humans and the natural environment

Explore ways to integrate mātauranga Māori from the start of development

Embrace the peculiar and bizarre aspects of the natural environment

Create detailed and eye-catching displays; consider more partnerships with Weta Workshop

Incorporate hands-on games and activities for engagement with both children and adults

Arrange the layout of the gallery so that valuable or costly exhibits are front and center

Kia Ora!

Gender Distribution