21 Communications

Communications 21 Communication is the transfer of information, views and ideas from one person to another. Successful communication must be: received understood accepted acted on

Communications 21 Internal communication is communication which takes place within an organisation.

Communications 21 External communication is communication between an organisation and people outside the organisation.

Communications 21 Oral communication involves people or organisations talking to each other: face-to-face meetings telephone seminars and conferences

Communications 21 Written communication involves communicating in writing: letters texts and emails newsletters and memos reports

Communications 21 Visual Communication involves presenting information in the form of pictures, charts or graphs: television Internet bar charts, trend graphs and pie charts

Communications 21 Choosing the most suitable method of communication involves looking at: cost speed destination confidentiality record of communication

Communications 21 The Public Relations Officer or PRO is the person who is responsible for communication between the firm and the general public.

Communications The main duties of the Public Relations Officer are: 21  The main duties of the Public Relations Officer are: To be responsible for all press releases. To organise the launch of new products. To organise television and radio publicity. To arrange exhibitions and trade fairs. To organise events which the company is sponsoring. To prepare and distribute brochures and other information.