Presentation by Daphne Yong-d’Hervé, ICC INTERNATIONAL CONVENTION ON INTELLECTUAL PROPERTY AND COMPETITIVENESS OF MICRO, SMALL AND MEDIUM-SIZED ENTERPRISES (MSMES) Rome, December 10 and 11, 2009 Presentation by Daphne Yong-d’Hervé, ICC “IP support services and chambers of commerce”

ICC - the world business organization Represents business all over the world Promotes cross-border trade and investment and the multilateral trading system Companies, chambers of commerce and business organizations of all sizes and from all sectors from 130 countries 2

ICC activities ICC has three main activities: Rules-setting Arbitration Policy

Intellectual Property in ICC Commission on Intellectual Property World business views on key IP issues since 1920’s BASCAP High level initiative uniting different sectors worldwide to fight against counterfeiting Roadmap on current and emerging IP issues Annual overview of key intellectual property policy issues – Spanish, Chinese, Arabic, Portuguese

Chambers of commerce in ICC World Chambers Federation Global network of 12 000 chambers of commerce representing over 130 countries World Chambers Congress –2009 Kuala Lumpur; 2011 Mexico City World Chambers Network – networking, information exchange, business opportunities Trade facilitation role – ATA Carnets; certificates of origin

Chambers of commerce National/ regional/ local/ transational Mandatory (public law) or voluntary (private law) membership Ideal channels for educating businesses about IP Trusted by businesses Natural hub for local business community Link between companies and other institutions Understand business needs

Chambers of commerce and IP - overview Current situation IP services not well-developed in chambers of commerce If exist, not considered as key issue Seems most developed in Europe: Lisbon strategy, EC and EPO projects/funding Usually in partnership: IPOs, WIPO, EPO/EC, private sector organizations (eg IP law firms, service providers)

Factors determining design of services Interests of funding partner e.g. IP offices will tend to promote use of IP registration system Local economic activity: IPRs most appropriate to local businesses Need for activity to bring in revenues – most chambers are dependent on private resources Member companies’ interests General focus and expertise of chamber : integration into existing services/departments eg training, business consultancy, trade

Types of IP services in chambers Communication - web-sites, newsletters, guides, media Training - seminars and workshops Consultancy services - IP specific ; general business advice - First line ; experts network; professional services; - IP management; technical searches; technology transfer; licensing Surveys; studies Awareness raising – business schools,businesses, consumers, special days, media, publications IP business opportunities – matchmaking, licensing, market placement, use of Innovation Relay Centre and World Chambers Networks Policy advocacy Encouragement of innovation and IP asset development – awards, exhibitions, innovation counsellors, IP management support The

Chambers’ constraints Lack of awareness among chambers re importance of IP Lack of expertise within the organization and sometimes the region/country Isolation and lack of a support network Lack of human and financial resources Chambers rely on private resources Development agencies do not recognize IP as tool for economic development

ICC IP tool kit for chambers Aims to encourage and help chambers set up IP programmes for local businesses Tools for chambers, not for businesses Web portal brings together existing resources and materials in one place for chambers International platform for chambers interested in IP

IP tool-kit website Policy tools Explanation of what IP is - ICC IP roadmap - ICC IP commission papers Enforcement tools – BASCAP Links to IP organizations and WIPO SME website Explanation of what IP is Why IP is important for businesses and for chambers IP action in chambers Outreach tools Training programmes and tools

IP tool-kit website

IP action in chambers 2007/2009 worldwide survey of chambers’ IP activities Information from about 60 chambers in Africa, Europe, North America, Latin America, and Asia Pacific national chambers (e.g. Uruguay, Germany, Mongolia) regional chambers (e.g. Wellington, West Sweden, Sussex) city/municipal chambers (e.g. Manizales, Zurich, Durban) ICC National Committees Information received summarized in table on website Exchange of experiences and network

Other activities Training workshop for chamber staff in cooperation with WIPO - 2008 Manual to help chambers of commerce develop IP activities – working with WIPO/EPO/Uruguay Chamber

For more information ICC’s IP tool-kit for chambers of commerce: http://www.iccwbo.org/policy/ip/toolkit ICC’s activities: IP Commission, BASCAP, World Chambers Federation www.iccwbo.org Daphne Yong-d’Hervé dye@iccwbo.org