A Practical Course for Business Oral English Situation 1 Marketing

Section One Speak It Out A Practical Course for Business Oral English Contents Section One Speak It Out Warming-up Section Two Act It Out Section Three Practice Section Four Complementary Materials

Learning Objectives Mastering the frequently used expressions involved in marketing planning, advertising and product sales Being able to act appropriately in product advertising, promotion and market planning Being able to apply the strategies properly in making ads for special products and marketing

Warming-up Watch the following video, and finish the following three questions based on the video. What’s the main idea of the news? How many manufactures will display their products? How much revenue have the franchise stores around the country earned?

What’s the main idea of the news? The World Expo will further expand the marketing and selling of franchise goods. A number of franchise stores will open soon in the host city. How many manufactures will display their products? More than 100 manufacturers from across the country How much revenue have the franchise stores around the country earned? a revenue of 3 billion yuan.

Section One Speak It Out What is marketing? What is the purpose of marketing? What are the recent approaches in marketing?

Section One Speak It Out Look at the following flow chart. Discuss with your partner and describe the process of organic foods going through the marketing channel

Section Two Act It Out A. Useful Patterns and Expressions We’ve come to know your name and address from the Commercial Counselor’s Office of the Chinese Embassy in London. One of the objects of market research is to find out whether there's a market for that product. We’ve decided to use a variety of media for full coverage It seems to me that the salesmen receive some special training.  I'd really appreciate if you could give me a few pointers. Are you interested in a front or back paper ad?

A. Useful Patterns and Expressions We should be able to give you a briefing on what ideas we have come up with in a few days. Our product is aimed at 25-45-year old car owners. I understand your company is in need of some new computer equipment? I’m sure you’ll find our new product interesting. It is high/low/ reasonable in price. The dishwasher is selling well. Your T shirts can find a ready market in the eastern part of our country. We all understand that Chinese slippers are very popular in your market on account of their superior quality and competitive price.

A. Useful Patterns and Expressions This product has been a best seller for nearly one year. There is a good market for these articles. Your bicycles find a ready market here. They talked over at great length the matter of how to increase the sale of your products. Our demand for this product is steadily on the increase. We are sure that you can sell more this year according to the marketing conditions at your end. Packing has a close bearing on sales. We are trying to find a market for this article.

A. Useful Patterns and Expressions We regret we cannot find any market for this article. According to our experience, these handicrafts can find a ready market in Japan. We can discuss further details when you have a thorough knowledge of the marketing possibilities of our products. According to your estimate, what is the maximum annual turnover you could fulfill? The market situation is not known to us. Your market still has great potential.

B. Dialogues for Reference Words and Phrases: market research 市场调查 specialist['speʃəlist] n.专家，行家 test marketing 试销 initial [ɪ'nɪʃəl] adj.最初的, 开头的 convince [kən'vɪns] vt. 说服；使确信，使信服 sales pitch 推销商品的言辞 predetermined [,pridɪ'tɝmɪnd] adj. 业已决定的；先已决定的 tab spot 插页广告 marketing ['mɑ:kɪtɪŋ] n.市场营销，行销

Words and Phrases: campaign [kæm'pein] n.运动，活动 target market 目标市场 proceed [prə'si:d] vi. 继续进行，开始，着手 definitely ['definitli] adv 肯定地，当然地，明确地 advertisement .[,ædvɚ'taɪzmənt, æd'vɚtɪs-, -tɪz-] n. 广告 budget ['bʌdʒit] n. 预算 briefing ['bri:fɪŋ] n. 简报，简要情况 effectiveness [ə'fektɪvnɪs] n.有效;有力 marketing department 营销部 spin [spɪn] vi. 旋转；纺纱；吐丝 overhaul [,əʊvə'hɔ:l, 'əʊvə,hɔ:l] n.检查;大修 represent[,repri'zent] vt. 代表

Words and Phrases: provider[prə'vaɪdə] n.供应者;提供者 requirement [ri'kwaiəmənt] n. 要求，规定 after-sales service 售后服务 install[in'stɔ:l] vt.安装 assure[ə'ʃuə] vt.使相信; 使确信 brochure['brəuʃuə] n.小册子

Section Three Practice Task 1 Short Talk Directions: In this section, you will be asked to give a short talk on each topic for about two minutes. You have three minutes to prepare for a topic. Topic One How can you make a good marketing plan for Iphone?

Topic Two What is the best way to promote new computer equipment?

Task 2 Oral Translation 1. One of the objects of market research is to find out whether there's a market for that product and whether we can sell that product in the market. 2. As a salesman he or she must fully understand the various applications, design features, special advantages and almost everything of the products we produce. 3. Have you reached this month's sales target? 4．Can you introduce me the advertising rates of you department? 5．Our fall edition is pricier than the spring edition.

Task 2 Oral Translation 6. How have the preparations for the new marketing campaign been going? 7.Management says we are aiming at the18-25 year old age group and they want to definitely use television advertisements. 8.Why do we want to use magazine advertisements? 9.I understand your company is in need of some new computer equipment. 10．We have our own computer specialists and engineers that can not only build your required systems, but also install all the necessary software and networks.

Task 3 Making Conversations

Task 4 Group Discussion

Section Four Complementary Materials Listen to the following materials for three times and do some exercises.

Thank You