AWARENESS Raising, Rights Acquisition, Foreign Rights, Particular Challenges in LDC’s

Needs for new / Emerging RRO’s Awareness on copyright LDCs – copyright – misunderstanding Copyright is right to copy Educate people Champagne on national level ( radio – TV programs) Simple language ONG’s – scouts Ass & Girl Guides Ass. Consumer Protection Unit

USERS Identify the potential – user Meeting with supporting documents Headlines from IFRRO news Meeting with different Either at MASA House or on their premises

What you will do with this money? Explanation on the distribution Social & cultural program Essay competition

Government Behind the government there are civil servants Need to understand our mission / business LDCs – copyright or IPRs – never been taught at school – New Once they grap the essence = felicitation External support to convince them. e.g IFRRO/ WIPO/ CISAC or even Embassies in the country

MASA and US embassy campaign Local Authorities – municipalities and District Council Select the head of department MINISTERS ALWAYS WANT TO MEET PROFESSIONALS IN THE DOMAIN.

Rights holders Role They need to be aware LDCs – Writers tend to think about becoming famous What about their rights Functions of Collecting Management Organisation (CMO) Advantages of joining the battle field

Meeting with publishers association Meeting with writers association Co-opt some of their members in different committees Design our business plan with their input Sharing international news with them

Acquisition of mandates Individually Inviting the mandate to bring other friends on their next visit Association – meeting to sign agreement with MASA

Bilateral Agreement Survey – foreign authors Nationality – works Contact foreign CMO’s Type A or B Advantages During meeting – supporting documents Bring also trust Users feel music convincing

Challenges Economy vs. Culture Delaying tactics – Government Judiciary Once you fail you fail for ever Time and clear objectives Lobbying of users

Key lesson when setting up RRO Proven track record other else people will tend to think that you are dreaming Real tools are right holders Negotiation Should be convincing in the projects

Proper follow up and constant in our approach Development strategic plan and business plan It’s a keep on leaving process You need international support and network

What could IFRRO do? Training – staff – CMO Organise seminar on a national and regional basis Invite Big Brother’s (CMO) to finance and or visit small (CMO) in LDC’s To send strong messages to government Set network to strengthen foreign aide and mutual collaboration

Reflexion IN LDC’s Musicians do not know the existence of CISAC Writers do not know the existence of IFRRO

But Every football player and even fans club know the existence of FIFA Why?

Mauritius Society of Authors (MASA) The Director General Gerard LOUISE Specialised Intellectual Property Law-UNISA WIPO President AFRICOM-CISAC Vice chairman Development Committee for Africa and the Middle East IFRRO Secretary of the International Federation for Cultural Diversity Email: masa.director@intnet.mu