Your MOBILE Strategy! Ali Al Saqqa General Manager, MEA ali@boost.no.

Slides:

Advertisements

Similar presentations

Clicks and Click-Through Rates (CTR). What is a Click? A form of interaction with an ad that causes a redirect to another web page If you click this banner.

Advertisements

■ Google’s Ad Distribution Network ■ Primary Benefits of AdWords ■ Online Advertising Stats and Trends ■ Appendix: Basic AdWords Features ■ Introduction.

Urchin & Website Usability. Usability Study Usability study is a repetitive process that involves testing a site and then using the test results to change.

Fahed Moubarak – Regional Sales Director / Maddict International 13 من سبتمبر 2014 Mobile Advertising – Best Practices.

Google AdSense Referral Partner Team Feb 1 st 2005 AdSense Partner Program Invitation Enable your bloggers to uncover the revenue potential of their blogs.

Microsoft Office Live Create Your Own Website Basics Behind Office Live Allows users to create a professional presence without the hefty expenses of.

Checks their phone 150x per day Has 20 apps installed on their device Goes to their phone 12x per day to play games The Average Smartphone User…

Ali Al Saqqa General Manager, MEA Your MOBILE Strategy!

Alexander Hartmann.  Free service offered by Google that generates detailed statistics about the visitors to a website. A premium version is also available.

Google+ Local Paid Advertising. Google Adwords Express. A paid advertising solution designed specifically for Google+ Local listings. Google Adwords Express.

Measure the total value of your Display Campaigns View-Through Conversion Reporting on the Google Display Network.

3 rd Party Data & Audience Targeting © All rights reserved. 3 rd Party Data – Collected both online and offline by 3 rd party data companies such.

Marketing with YouTube Why is YouTube Important? 3,000,000,000 + Views a Day That’s double the prime-time audience of all 3 major TV networks combined.

Mobile Apps Expand Your Distribution Generate New Revenue.

How YouTube Can Grow Your Business. YouTube is not only the second largest search engine in the world, but it also has over a billion unique, worldwide.

Mobile analytics and enablement 10 things you should be doing to acquire paying and engaged users Andrew Degenholtz President & Founder.

Google Search Ads. What’s Google Search Ads? Google Search Network; your ads will be displayed on the website which consists of search advertising network.

TAKE CARE TAKE CHARGE Case Study. Take Care | Take Charge Campaign  Brand – Take Care| Take Charge (An initiative by Garnier and the Times of India)

Serving a Global Audience Brian Oh Director, Business Development.

Online Advertising Distribution System 1. Why Digital Marketing? 2.

Incisive Mobile Strategies Breakfast Briefing November 2012.

PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. 1 ONLINE MARKETING SOLUTIONS FOR.

Reach people at the right time with enhanced campaigns.

Confidential, Copyright and Patent Pending, Ping4 Group, Inc. 1 Investor Summary Investor Summary.

Created DASHBOARDS Get a quick snapshot of your audience and campaign activity.

Trent Hemann Bunde Walker James Yost.  Industry involvement ◦ Internet Industry  Search Engine  Online Advertising ◦ Software Industry ◦ Electronic.

E-commerce Marketing & Advertising

Reach people on the go with Mobile Advertising Reach people on the go with Mobile Advertising.

Reach people on mobile. Mobile Search Ads Reach people with Mobile Search Ads.

Chapter 1: Internet Marketing Foundations. Chapter Objectives Describe how computers and servers communicate to enable people to interact with webpages.

MadeToEngage.com PPC Digital DNA PPC Workshop 4th March 2016 Jonny Cameron.

Created by BM|DESIGN|ER SOCIAL GAMING NETWORK default.

Smartphone Development Trends Popular Trends in Smartphone Development 1) High Growth Rate 2) Apple's Sole Show Ends 3) Businesses Leading Their Way 4)

MOBILE COMMERCE STATS. Mobile search will generate 27.8 billion more queries than desktop search by 2016 (Source: BIA/Kelsey report, 2012)

Mobile Geo-Fencing WHAT IT IS AND WHAT YOU NEED TO KNOW.

Internet Marketing Agency – Website Design and SEO Company

How to make money with a Business Mobile App idea?

PPC MARKETING AND ITS GREAT ADVANTAGES

Online Apparel Review Site

The Future of Digital Publishing

ACO501 – Accommodation Sales & Marketing

Digital marketing services and solutions.

How to Mobilize Your Online Traffic

Digital. Digital Digital landscape trends MOBILE SOCIAL VIDEO DATA STACKS Mobile is the fastest growing space for both travel searches and travel sales.

Innovative Business Solutions

Business Development Chief Amazement Officer PHONE (317) SOCIAL

Businesses Are Going Mobile Are You Mobile?

Social Unleashed: Unlocking the Transformative Power of Social Marketing Doug Laird CMO Wildfire, a division of Google.

Target Market Research

Reach People when it matters with Location Extensions

What is Search Engine optimization

What is Affiliate Marketing?

Open source The New York Times | The New York Times script | Fox News Clone script

FORECASTED ONLINE GROWTH VS IN STORE GROWTH

Interactive media.

What is Affiliate Marketing?

What is Google Adwords? Adwords is the platform you can use as an advertiser to show your ads on the Google Search Results Pages, partner websites or the.

EXAMINING INFOGRAPHICS

THE MRKT360 WAY How we work with our customers to achieve maximum productivity, and real results !

Search engine optimization

SOCIAL MEDIA IN MANUFACTURING

A guide to how you can raise FREE funds for [cause name]

A guide to how you can raise FREE funds for [cause name]

Creation of Money Master

Mobile Stats for Marketers

WANT TO INCREASE SALES? WANT TO INCREASE SALES?

CSC 581: Mobile App Development

HOW BUSINESSES USE GOOGLE

OUR APPROACH TO MONETIZATION

Presentation transcript:

Your MOBILE Strategy! Ali Al Saqqa General Manager, MEA ali@boost.no

GOING MOBILE

JORDAN Reach stats Feb 2014 GOING MOBILE ! SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF MOBILE AD > MOBILE SEARCH

GOING MOBILE ! SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF MOBILE AD > MOBILE SEARCH

GOING MOBILE ! SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF MOBILE AD > MOBILE SEARCH

GOING MOBILE ! SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF MOBILE AD > MOBILE SEARCH

Ask yourself: GOING MOBILE ! Who are my target market? What are my target market spending most of their time on? Apps / sites? Why am I establishing my mobile presence? SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD

In order for you to run, you need to first know how to walk! GOING MOBILE ! Mobile App or a Mobile Site? Nielsen : Research found that retailer’s mobile sites are up to two times more popular than apps Google Survey: 65% of smartphone shoppers preferred to use mobile web to mobile apps for shopping In order for you to run, you need to first know how to walk! SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD

Making Money from Apps GOING MOBILE ! 93% of downloaded apps in 2013 (globally) are free apps ! 76% of revenue generated from apps (globally) in 2013 is from in-app purchases To make money from apps, publishers must maintain customer satisfaction through superior app performance and design, then monetize though advertising and in-app purchases SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD

Advertising on Mobile

Mobile Advertising 5 RULES of Thumb!

One Size DOES NOT Fit All ! Mobile Advertising One Size DOES NOT Fit All !

UNDERSTAND your objectives ! Mobile Advertising UNDERSTAND your objectives !

NEVER work with 1 or 2 partners only Mobile Advertising NEVER work with 1 or 2 partners only

Mobile Advertising TRACK Beyond The Click !

Stop redirecting users from a mobile banner to a website ! Mobile Advertising For the love of GOD I BEG you Stop redirecting users from a mobile banner to a website !

THANK YOU ! Ali Al Saqqa General Manager, MEA ali@boost.no