Industry Interview Adv. Computer Apps in Sport

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Presentation transcript:

Industry Interview Adv. Computer Apps in Sport Industry Interview Adv. Computer Apps in Sport SLC 6800 Peggy Callahan June 30, 2016

Social Media and Tourism In the tourism industry social media is used in many ways. In my interview with Mary Schmitz, Executive Director of Welcome to Memphis and Malvin Gipson, Executive Director for the Memphis Sports Council, will explore how they use social media to drive business. In a GoogleHangout interview I will have a conversation with Mary an Malvin about how social media is used in their business.

Interview Highlights The travel industry – whether focusing on the leisure or sport business is learning more about social media and how to use effectively. The best campaigns are well thought out. There is a definite method to using effectively. Both Mary and Malvin are utilizing social media to reach their business audience which in turn reaches out to the public audience Welcome Memphis – The audience consist of the members of the CVB and focus is the training of the front line employees – to create the best customer service professionals Sports Council – Promoting the sports industry and attracting sporting events to bring in more visitors to Memphis, also promoting Memphis to tournament participants.

Interview Highlights Mary and Welcome to Memphis Audience is business owners in the travel/tourism/hotel industry. Focus is improving customer service skills for front line employees Uses Social Media to: Reach business owners/decision makers Front Line Employees to keep them abreast of activities and best practices Promotes the #901smile – to highlight great customer service Social Media Platforms FaceBook Twitter Instagram

Interview Highlights Malvin and Memphis Sports Council Audience is Sports – participants, tournament directors, parents Focus is attracting, retaining and promoting sporting events in Memphis Uses Social Media to: Promote current tournaments being playing in Shelby County Promote Memphis attractions/restuarants to participants Promote Memphis as a great place to have sporting tournaments Social Media Platforms FaceBook Twitter

Memphis Sports Council

Welcome to Memphis

Memphis CVB – Social Media