Sun Wei ( Sunny) From China, Life Bookhouse 2016.9 KOPUS Asian Publishers Fellowship Program 2016: New Trends in Nonfiction Sun Wei ( Sunny) From China, Life Bookhouse 2016.9

Life Bookhouse in China History: since 1932 ; one of the earliest publishers in China Orientation: trade books in life, culture, liberal arts study; readers with college knowledge or above; intellectuals & scholars Copyrights source: from abroad; Hong Kong, Taiwan of China; mainland China Volume: annually 200 new titles (100 bought rights), 200 titles reprinted Features: renowned for quality; small size with beauty

Life Bookhouse in China New development: more focus on Life category, such as family education, quality life, etc. Case 1: Children: Challenge (from abroad) Case 2: Independent Day (local China)

Myself: Sun Wei (Sunny) Editor & Copyrights Manager Director of the Overseas Cooperation Department Working experience in publishing: 7 years ( 3 years ELT textbook editor, project manager ; 3 years trade book in language study and education, director; 1 year trade book in life as well as copyrights, director. English linguistics and literature background.

New Trends of Nonfiction (China) Micro School Education Extra-curricula training books Children’s Books Adult Reading: ☆Family education ☆ Daily life pragmatic use ☆ Daily quality life ☆ Academic research works ☆ Popularized academic readings

New Trends of Nonfiction (China) Macro: Digital influence on Chinese Market Price element New uprising of the off-line bookstores On-line and off-line bookstores Copyrights: buy and sell; “ Chinese copyrights go abroad” supported by the state.

New Trends of Nonfiction (China) School Education: Textbooks & study-assisted books ( Stabilized increase; digitalized system or platform helps convenient study; paper+ on-line learning ) Case: New Standard College English ( McMillan & FLTRP) New Outlook College English (FLTRP) Unipus (English teaching & learning on-line platform by FLTRP)

New Trends of Nonfiction (China) Extra-curricula training books: Large quantity ; non-open sales channels except the training institution; localized in different cities or provinces. Case: New Oriental in Beijing or big cities; English: big account, bought rights; Chinese, mathematics and other subjects: local

New Trends of Nonfiction (China) Children’s Books: 10 golden years in 21st century in China; increase rate 15% annually on average; another 10 golden years expected due to 2-child policy; Pre-school: hand-drawing picture books, high-quality requirement increases, rights abroad dominates, e.g 宫西达也, 蒲蒲兰； School year: literature required by school: famous literary works worldwide; Cao Wenxuan, Yang Hongying and other Children’s literature authors’ uprising; science populairzed literature are needed, e.g. encyclopedia from DK

New Trends of Nonfiction (China) Adult Reading: Rising ( National Reading Campain & reading consciousness emergence) Case: Shanghai Book Fair

New Trends of Nonfiction (China) Adult reading category: Family education: estimated 50% of the Adult non-fiction; more young parents with new knowledge; parents & children’s new relations in new family; children born after 2000 with new features; the awareness of the importance of family education. Case: 尹建莉 （Yin Jianli) 《好妈妈胜过好老师》(Good Mother Better Than Good Teacher); 《自由的孩子最自觉》（Free Children Understand Self-management)

New Trends of Nonfiction (China) Adult reading category: Daily life pragmatic use : cooking; bakery; massage; Yoga; body-building----- decrease than before (large quantity but lower quality in the past, like fast-food consumption) Daily quality life: travel; cuisine-----with unique culture elements------ increase. Case: Chinese Flavor Series written by elite scholars who study traditionl Chinese culture while enjoy Chinese food in different places; one place in one book. 中国味道系列

New Trends of Nonfiction (China) Adult reading category: Academic research works( stable so not discussed) Popularized academic readings---- interesting with academic support, written by first rate scholars in academic field,;demands increase in history, sociology, new knowledge fields. Case: The Demise of Chu State: Liubang and Xiangyu by Li Kaiyuan ( Korean rights sold, 2015 Chinese Best Book)

New Trends of Nonfiction (China) Digital influence on Chinese Market: yes but not too bad; paper and e-book would be side by side; Price: paper & e-book, both higher than that of the past few years, 10% ; New uprising of the off-line bookstores: 24 hours; coffee & books; financial support from the government; On-line and off-line bookstores: c0-existence Copyrights: buy and sell; “ Chinese copyrights go abroad” supported by the state, with translation subsidies application program each year.

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