Diana Einmo Rob Holmes Kurt Weber

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Presentation transcript:

Diana Einmo Rob Holmes Kurt Weber

Streaming v. Download Streaming MP3 Bandwidth Architecture created in 1991 high quality, small file size

MP3 Adoption College students, workers Second most common search word in search engines, behind "sex." Drawbacks: download time (15 minutes @ 28.8k) no copyright-protection

Using MP3s 1. Download a player 2. Find a desired MP3 on the web 3. Open within the player 4. Burn a CD (optional)

Establishing a Standard 15 million MP3 players have been downloaded Free players, producers, content Quality Convenience Other: MSAudio, RealNetworks invests in Xing

Industry Players Madison Park (IBM + big 5) Getmusic.com (Universal + BMG) InterTrust-Reciprical System a2B Music (AT&T + RealNetworks)

Recording Industry Sony, Warner Bros., EMI, BMG Entertainment and Universal Music Group RIAA, Recording Industry Association of America Secure Digital Music Initiative (SDMI) aims for unified standard that is commercially viable

Other Parties Consumer Electronics International Labels Rio, portable devices International European laws fighting Internet piracy Labels Public Enemy releases album online

What’s Next? Subscription-based models “Music should feel free, but not be free." Goodnoise - purchasing downloadable tracks Portable devices

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